Proactive Report

DECEMBER 2, 2013

Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia. The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP. This new market is driving revenue 3x faster than their old business model.

ROI 69

ROI Case Study Health Care Insurance 69

Hootsuite

JULY 20, 2023

billion people now active on social media , healthcare organizations across the world are embracing the opportunity to leverage these platforms to promote health initiatives, connect with patients, and draw attention to important causes and issues. Social media analytics also helps organizations identify positive sentiments and testimonials.

Analytics 83

Analytics Social Media HootSuite Metrics 83

Hootsuite

JUNE 28, 2023

Social media marketing for doctors is the new Yellow Pages. We’ll cover why other doctors are using social media marketing, how to build and execute a plan, and end with some great social media tips and ideas you’re welcome to use. Social media marketing for doctors presents tons of opportunities. Measure ROI.

Social Media 82

Social Media HootSuite Marketing Health Care 82

Laurel Papworth

JUNE 9, 2023

How will we adapt to artificial intelligence, especially in a job market that suddenly looks VERY different? “GPTs on GPTS” the report from OpenAI, OpenLabs Research and the University of Pennsylvania gives very interesting insight into the jobs that will impacted – hundreds of them – from 19% exposure to 100%.

Avatar 98

Avatar System Data Course 98

Hootsuite

MARCH 27, 2020

For teams working at the center of a crisis (say, government social media teams or health care professionals ) social platforms are one of the top ways to get authoritative information to the population, fast. When the market dips, people start to wonder: is now the time to buy? It’s just the nature of the job. 10% Happier.

Social Media 145

Social Media How To Policies Team 145

Convince & Convert

FEBRUARY 2, 2012

As we know, everybody who has a calculator is a social media researcher. It is some heavy-duty research that asks meaningful questions. Interestingly, in this edition it draws a direct line from the chaos that’s all around us in government and public markets. This is good news for social media marketers like you and me.

Social Media 116

Social Media Committee Team Questions 116

Hootsuite

MARCH 31, 2020

How to Use Twitter Analytics: The Complete Guide for Marketers. This is often required for regulatory compliance in industries like health care and finance. The Hootsuite blog, for example, shares up-to-date content about social media marketing and how to use social tools. Content marketing. See Direct message.

List 145

List Social Media HootSuite URL 145