Hootsuite

SEPTEMBER 28, 2020

Through social listening you can get real-time insights into shifting trends, consumer sentiment, competitive intelligence, and risks to brand reputation. For example, Mapfre, a global insurance company, uses social analytics to better understand what customers are thinking about. Make social listening part of your strategy.

Marketing 144

Marketing Committee Health Care Organization 144

Hootsuite

JUNE 28, 2023

You get to shape and direct the public sentiment about your business and brand. Is there a certain practice or health care philosophy you adhere to that would be helpful for patients to know? Reach new audiences Social media platforms allow doctors to increase their brand awareness and reach a wider audience.

Social Media 82

Social Media HootSuite Marketing Health Care 82

Proactive Report

DECEMBER 2, 2013

Here’s one example of how it is being done in the health care sector. The Progressive Insurance refusal to pay out a claim last year lost them more than 1000 customers. Meritus Digital Dashboard - monitoring mentions, sentiment, growth of communities, engagement across all channels. Clicks on links in content.

ROI 69

ROI Case Study Health Care Insurance 69

Convince & Convert

JANUARY 21, 2016

Negative sentiment is significantly lower than both positive and neutral remarks around United: While this is just looking at the first few weeks of January, it demonstrates that people are most likely content with the service provided by the airliner. Will positive sentiment outweigh neutral? We will have to wait and see.

Airlines 60

Airlines Pharmaceuticals Conference Automotive 60

Writtent Blog

MAY 10, 2021

In the United States, with the Sunshine Act, there is an increased scrutiny on payments made to health care organizations and health care professionals. In an age marred by growing protectionist sentiment, the victory is economic as much as symbolic for Brussels.

Policies 40

Policies Microsoft Health Care Resources 40