Sherrilynne Starkie

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Facebook and hashtags: at long last

Sherrilynne Starkie

Facebook has introduced the use of hashtags ! Hashtags are the first step. Similar to other services like Instagram, Twitter, Tumblr, or Pinterest, hashtags on Facebook allow users to add context to a post or indicate that it is part of a larger discussion. No Good Shall Come From Facebook Hashtags.

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HMV’s Twitter nightmare

Sherrilynne Starkie

Then last week, as 190 people were in the midst of hearing that they were losing their jobs, the company’s Twitter account was hijacked by disgruntled employees who live tweeted events as they unfolded. One tweet read, “Just overheard our Marketing Director (he’s staying, folks) ask, “How do I shut down the Twitter?” Related articles.

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How to be smart on Twitter

Sherrilynne Starkie

Twitter has gone mainstream as people, brands and organizations flock to the social network. Maybe there is no real value in Twitter, or at least, no value in the way a brand is using Twitter. Start by taking a good look the Twitter community. This is an indication of how these followers tend to use Twitter.

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Social media and Montreal’s student protests

Sherrilynne Starkie

AT a recent IABC Ottawa professional development event, speaker Melissa Carroll, the person behind the Montreal Police Service ’s (SPVM) Twitter account during the 2012 student protests against tuition fee increases, explained that social media can really move people. It turns out that Twitter was the perfect channel for the task.

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The Pope tweets and so can your CEO

Sherrilynne Starkie

Last week he sent his first ever tweet: “Dear friends, I am pleased to get in touch with you through Twitter. The Holy Father is 85 years old, and yet he understands the benefits of using Twitter as a channel to engage with the more than a billion Catholics around the world, especially the young. Twitter’s Biz Stone speaks.

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Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. 4 Twitter is developing new analytics dashboards.

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Top tips for bloggers and brands

Sherrilynne Starkie

Is there a specific hashtag or keyword that should be used? Include also any relevant social media statistics: i.e. number of Facebook friends, Twitter followers, Google PageRank , number of blog subscribers etc. So it’s best to talk in advance to avoid disappointment on both sides. Should the blogger tweet throughout the event?

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