Mindjumpers

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Easy Ways for Brands to Maximise their Twitter Potential [Report]

Mindjumpers

Between December 11th, 2011 and February 23rd, 2012, Buddy Media analysed user engagement from more than 320 Twitter handles of the world’s biggest brands. The report revealed some very useful statistics for brands that wish to improve their Twitter potential and to understand how best to engage with their followers. When to tweet.

Report 219
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How American Express Used Twitter For Coupon Less Savings

Mindjumpers

Tweet In the past, a lot of brands have launched campaigns using Twitter to increase their visibility and encourage more users to actively engage with the brand. According to me, this new program, leverages the business potential of Twitter to the maximum and offers some great opportunities for card holders.

Twitter 172
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Instagram and Pinterest for Storytelling: Grey Goose’s Social-Mobile Campaign

Mindjumpers

The interesting part is that the story is not unfolded by the brand, but by a selection of Instagram photographers – Dan Cristea (@konstruktivist), Andie Drye (@andielinn), Chris Ozer (@chrisozer) and Kai Regan (@blitzkregan) – using the hashtag #hotelnoir. . Reaching out to Instagram influencers.

Mobile 260
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The Importance of Local Activation on Social Media: West Africa/Nigeria

Mindjumpers

Social channels like Facebook, twitter, Instagram, Google Plus, LinkedIn, Youtube and some others come to mind as platforms that we use to make even the silliest thing go viral in a matter of minutes. A victory that was achieved to a very large extent by the active campaign of young Nigerians on twitter.

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gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition

Mindjumpers

Yet, this has been impossible for brands to track unless the photo is accompanied by a @mention or a #hashtag. When signing up for a gazeMetrix account, brands are able to monitor photos posted of their logo on Instagram, and soon also on Facebook and Twitter. Reach out to users and curate user-generated content. Gain deeper insights.

Brands 264
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Super Bowl Becomes Social Bowl

Mindjumpers

Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials. On the site people can see how the different brands are doing real time from monitoring Twitter and measuring people’s opinions. Twitter, Hope, Aspiration, Ambition and Future.

Radian6 237
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The Digital Agency of the Future [Report]

Mindjumpers

Piggybacking on trending stories alone won’t cut it in 2013 – it will be about making meaningful brand connections with those trending stories.” – Jonas Nielsen, CEO, Mindjumpers (follow on Twitter @ Klit_Nielsen ). Take part in the discussion on Twitter by using the hashtag #futureagency. > What do you think?

Report 244