Sprout Social

OCTOBER 18, 2023

While there’s no denying the value and power of social listening, a tool this impactful can make it feel intimidating to get started. In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Add your website links.

Examples 123

Examples Social Media Sentiment Influencer 123

Ignite Social Media

AUGUST 31, 2021

2020 also made a significant impact on the state of social media , evolving trends, and what the world deems important in life and from brands. Here’s a look at a few of the social media trends of 2021 that top organizations are capitalizing on this year: . Cause Marketing Continues to be a Top Social Media Trend.

Trends 184

Trends Organization Social Media Travel 184

agora pulse

AUGUST 17, 2020

Planning a social media marketing strategy may sound overwhelming. Are you planning to boost your social media marketing performance? Or maybe you are going to start your very first social media campaign? Whatever the case may be, your first step is setting up an effective social media strategy.

Social Media 171

Social Media Strategy Marketing How To 171

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Sprout Social

JULY 6, 2022

When I think about data, I inevitably think about social media. That might be because I spend my days working with our clients’ executives to capture the voice of their customer, but I think it’s because social media intelligence is the next data frontier. billion people are on social. Think about it: 4.62

Social Media 116

Social Media Sentiment Survey Marketing 116

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Analytics 140

Analytics Report Social Media Google 140

Social Media Strategies Summit

FEBRUARY 24, 2021

Want to know why social media listening should absolutely, 100% be part of your marketing plans right now? Social media listening is the same as this but on a massive scale. What Exactly is Social Media Listening (& Why Should I Care)? 3 Examples of Social Media Listening in Action.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Let’s take a look at the top 7 tips to create an effective social media workflow.

Template 134

Template Templates Social Media Tips 134

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

Metrics 100

Metrics Influencer Marketing Survey 100

Webbiquity SMM

JANUARY 23, 2024

This post outlines 10 key steps in using social listening to satisfy and retain more customers. How to Use Social Listening to Retain More Customers Social media monitoring is no longer just an add-on element in social media marketing , but a must-have process to monitor the pulse of customer preferences.

Sentiment 142

Sentiment How To Analysis Trends 142

Hootsuite

JUNE 26, 2019

When it comes to social media event promotion, it’s important to make a plan. Social media tools let you engage with your audience in creative ways that boost attendance and make for a better experience. But, social media event promotion is far from over once your guests walk through the door.

Eventful 111

Eventful Social Media Hashtag HootSuite 111

Sprout Social

FEBRUARY 18, 2020

If you find yourself spending more time switching between networks and running complex manual searches for mentions than interacting with brand mentions, then you’re in need of a social media monitoring strategy. What is social media monitoring? Monitoring and listening do often partner up in a company’s social strategy.

Social Media 136

Social Media Strategy Brands Airlines 136

Socialized

FEBRUARY 10, 2021

Social Media is a jungle of millions of people who are ready to connect to you. How to decide an appropriate persona of the customer and myself for using Social Media? Before you link to your audiences in social networks, you need to consider and identify them. What are the Goals for Using Social Media?

Questions 130

Questions Social Media Social Networking Metrics 130

Convince & Convert

APRIL 10, 2018

Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. I gave a speech in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events.” Invigorate.

Eventful 156

Eventful Social Media Conference Hashtag 156

Sprout Social

MAY 10, 2022

Thanks to social media, the goals of brand marketers are within reach. Having a social presence is a top priority. Nearly one in two businesses consider social media their primary channel for external communication while 58% anticipate it becoming their primary channel in the future. What is brand marketing?

Social Media 119

Social Media Brands Marketing Meme 119

Hootsuite

APRIL 12, 2021

An employee engagement social media strategy doesn’t have to be complicated. Simply involve employees in your social strategy to keep them more engaged at work while extending your social reach. Getting employees involved in social media allows you to reach your market through the voices they are most likely to trust.

Engagement 139

Engagement Social Media Strategy Tools 139

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Brand surveys. Social is a go-to channel for raising brand awareness.

Strategy 131

Strategy Brands Hubspot Survey 131

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. For retail brands, social commerce opens up a new pathway to purchase.

Retail 104

Retail Social Media Brands Tips 104

Hootsuite

FEBRUARY 22, 2022

Online referral marketing predates modern social media by more than a decade and a half. But social media affiliate marketing takes this old concept to a new level. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with.

Affiliate marketing 130

Affiliate marketing Social Media Tips Marketing 130

Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

Engagement 106

Engagement Tips Loyalty Metrics 106

Hootsuite

MAY 20, 2020

With the increased use of social tools for business communications, social media security is more important than ever. While the benefits of social are clear, there are risks to be wary of. If you are on social (and who isn’t?) , you need to protect yourself against common social media security threats.

Social Media 144

Social Media Tools Tips Policies 144

Social Media Strategies Summit

OCTOBER 24, 2018

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. Below you will find 9 components that are critical to a successful social media strategy.

Social Media 113

Social Media Strategy Guidelines Template 113

agora pulse

APRIL 9, 2019

By using a mix of digital and human resources to scour social media and Google search mostly. The research was based on data from a survey of 529 owners and managers of small businesses (firms with fewer than 500 employees). Social Media for Online Reputation Management. In part, because of its popularity.

Small Business 99

Small Business Reputation Social Media Survey 99

agora pulse

OCTOBER 8, 2019

Encourage your employees to share about your company on social media, and watch awareness and trust of your brand flourish. As creative director for Contentworks Agency , I’ve rolled out social media employee advocacy programs for a number of brands. Similarly, employees will not be forced to use social media.

Social Media 84

Social Media Guidelines Hashtag Training 84

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter?

Brands 110

Brands How To Sentiment Metrics 110

Convince & Convert

APRIL 10, 2018

Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. I gave a speech in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events.” Invigorate.

Eventful 109

Eventful Social Media Conference Hashtag 109

Convince & Convert

OCTOBER 22, 2021

By tapping into a daily habit that already exists, you can create social advocacy and amplify your marketing efforts. According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Employee engagement, just like social media, should be a two-way dialogue.

Survey 125

Survey How To Education Hotels 125

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This makes it the ideal platform for B2B marketers on social media.

ROI 52

ROI B2B Social Media How To 52

The Realtime Report

OCTOBER 17, 2012

Four Seasons Hotels and Resorts’ recently launched a new campaign – with a heavy focus on social media – targeting couples worldwide who are seeking a romantic getaway. ”The Spark” campaign includes a microsite, Facebook application, Twitter, Instagram, Pinterest and Facebook engagement advertising.

Campaign 170

Campaign Hotels Social Media Travel 170

Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 127

Examples Influencer Campaign Marketing 127

Pixlee

SEPTEMBER 22, 2021

More business owners are using social media as a platform to generate awareness and promote their products. This is important to campaign success, but so is knowing what metrics to focus on and learn from in the social sphere. Social media data, if used the right way, can help your business succeed. Let’s dive in.

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

More business owners are using social media as a platform to generate awareness and promote their products. This is important to campaign success, but so is knowing what metrics to focus on and learn from in the social sphere. Social media data, if used the right way, can help your business succeed. Let’s dive in.

Data 52

Data Social Media UGC Sentiment 52

agora pulse

OCTOBER 8, 2019

Encourage your employees to share about your company on social media, and watch awareness and trust of your brand flourish. As creative director for Contentworks Agency , I’ve rolled out social media employee advocacy programs for a number of brands. Similarly, employees will not be forced to use social media.

Social Media 84

Social Media Guidelines Hashtag Training 84

Sprout Social

AUGUST 11, 2020

The integral role of social media in sports is hard to ignore. Athletes represent some of the most-followed accounts across social media at large. Heck, it’s hard to find an athlete that isn’t engaging with fans via social in some form. The current state of social media in sports.

Sports 135

Sports Engagement Social Media How To 135

Rebekah Radice

MAY 16, 2017

When was the last time you updated your social media bio? That’s why I’ve put together a 4-step process to help you create a bio for every social network. This is All You Need to Write the BEST Social Media Bio. Are you using hashtags where relevant? STEP 1: Bio Audit.

Social Media 167

Social Media Privacy Real Estate Hashtag 167

Keyhole.co

AUGUST 16, 2023

In this blog post, we’ll discuss two: social media and email. Social media platforms offer unparalleled reach and real-time interactions with your audience, while email marketing allows for personalized, direct communication. Encourage email sign-ups on your social media networks.

Campaign 52

Campaign Social Media Marketing Metrics 52