Waxing UnLyrical

MARCH 15, 2018

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. The proliferation of new media outlets has changed everything about how companies communicate. Guest Post by Laurel Kennedy. A Reason to Speak. Here’s an example touting Colorado Gives Day.

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Waxing UnLyrical

MAY 2, 2016

And since smart teachers continue to learn from their students, I thought this week I’d showcase some of the Virtuosos… because they really get what “Social PR” is all about. Customer Experience Driven By Social Media Intelligence. The Rules for Hashtags . It’s often not WHAT you pitch.

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Waxing UnLyrical

SEPTEMBER 18, 2013

Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate. Lisa Larranaga Denten is the social media manager of Cision US. What advice do you have for extending an event’s longevity?

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Waxing UnLyrical

AUGUST 1, 2014

So it reflects the way users are actually viewing and sharing content across the web, including via social media. For social media, DR looks at a sample of sites, and examines the relationship between each site’s UVPM and corresponding social media share counts. Coming up: @hksully on #measurePR.

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Waxing UnLyrical

APRIL 3, 2012

If numbers could speak, 19,000 views (and counting) for this YouTube video (on YouTube) is pretty impressive: It is interesting to see how companies – both large and small – are taking the social route to engage audience. reading and traveling. Learn more about Ancita via her About.me page.

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Waxing UnLyrical

DECEMBER 16, 2013

We’ve gone through quite a few changes in the past (almost) four years, but despite everything, the chat has endured and the hashtag has taken on a life of its own (which I love). Hashtag Gone Wild: How JPMorgan Chase’s Twitter Chat Went Awry #ASKJPM. As many of you know, I started the #measurePR Twitter chat back in 2010.

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Waxing UnLyrical

JULY 23, 2014

Just 19% of Olympic viewers posted about the games on social media, according to NBC. Your programming has to be live in order for social media to drive it. How can you expect social media to drive ratings when social media likely spoiled the outcome hours earlier?! in New York.

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Waxing UnLyrical

DECEMBER 4, 2013

Don’t forget to include relevant hashtags and enough text to naturally include those keywords people will be searching for. Business Guest Posts Marketing Social Media pinterest Pinterest For Business seasonal marketing social media marketing' Make sure the link leads to the product , not just your site.

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Waxing UnLyrical

JULY 24, 2017

As is the new normal during any getaway that involves sun, sand, surf, and excellent wi-fi, there were lots of #toeselfies (yes, this is a thing ) posted on social media. OMG, it was awesome. Like the one you see here. And as much as they led to tons of good-natured teasing about being “Ms.

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Waxing UnLyrical

JULY 18, 2019

We ask for specific hashtags to be used, and provide suggested social copy and handles to ensure mission-centric messaging. We select influencers through media monitoring tools, such as Talkwalker and Cision, resources such as Influencer Marketing Hub , Scrunch and InfluencerandCo.

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Waxing UnLyrical

FEBRUARY 15, 2012

Tomorrow night, from 8-9 pm CT (9-10 pm ET), Arik Hanson and Valerie Simon , who created the #HAPPO hashtag ( Help a PR Pro Out) and chat, are bringing back this terrific Twitter chat to help you out. After all, so often how you start is a precursor for how your career will go. How about leadership? So do join in. See you then!

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Waxing UnLyrical

APRIL 19, 2013

It seems governments and their agencies and organizations have understood how powerful social media can be (Facebook, Twitter, G+) for engaging with citizens, seeking feedback, creating awareness on different initiatives, and creating a participatory model of governance. Image: SatishAcharya via Google, CC 3.0.

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Waxing UnLyrical

JUNE 21, 2013

Participating in #followfriday , doing a reply-all on Twitter that includes that hashtag (as well as possibly people you really don’t know), or RTing a Follow Friday tweet you’ve been included in. Live-tweeting from events, using a hashtag that has been set up for the event, or creating one from scratch. .” 3.

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Waxing UnLyrical

JANUARY 28, 2013

In addition to being Community Manager Appreciation Day (#CMAD for all you hashtag fiends), today is also the day: Henry VIII died (1547, and women all over England breathed a sigh of relief). ” (on the difference between social media managers and community managers) ~ Ryan Rutan , Jive Software.

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Waxing UnLyrical

MARCH 16, 2012

John Trader noted that we are entering the “justification” era for social media, and measurement is a part of that, pointing out: Several participants noted that we’re back to the question of slogging through the work for measuring versus the never-ending search for quick and easy solutions. Top image: soukup via Flickr, CC 2.0.

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Waxing UnLyrical

FEBRUARY 23, 2011

Here’s a reminder of how HAPPO started , but in a nutshell, it stands for “Help a PR Pro Out,&# and is an initiative that uses social media to connect public relations job seekers with those who could employ them. What is HAPPO? Oh, how quickly one forgets! Can’t make the live action?

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Waxing UnLyrical

JUNE 28, 2013

And one of many nuggets he shared on social media: A4: companies fear social media because of potential to go ‘viral’ If u worry abt twitter, problem is not twitter! I am really proud of what we have achieved with the hashtag and chat over the last four years. It’s reality #measurePR.

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Waxing UnLyrical

JANUARY 11, 2012

Decide your hashtag. If you have a hashtag you’ve been using frequently to drive attention to your cause/campaign, use that, instead of creating a new hashtag. There is already a level of familiarity built into that hashtag. This may seem self-evident, but often it’s not. Use that to your advantage.

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Waxing UnLyrical

AUGUST 11, 2011

Leave at least 10-15 characters of space in your tweet (including any URLs you’re sharing and the hashtag) so that it’s easy for people to retweet you without scratching their head over how to edit your original tweet without losing your meaning. If there are specific tweets, such as chat guidelines, etc.,

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Waxing UnLyrical

APRIL 29, 2011

He is also the guy behind #propz, which is a very cool way to do just that – give props to people (and, I suspect, organizations) through social media. You see, all you have to do is include the #propz hashtag in a tweet, and they (the person and your #propz props #propz props … sigh …) will show up on the Propz site.

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Waxing UnLyrical

JULY 2, 2018

They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR. A2 My first #PublicRelations job was with a nonprofit in Uganda, before the days of social media. And with how social media and the internet evolve on (literally) a daily basis?

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Education Creative Commons Metrics Journal 102

Waxing UnLyrical

NOVEMBER 7, 2011

I love how, when used well, social media can build powerful communities to effect real change and real results. than, say, focusing on reaching traditional media first, and social second. So it’s critical for all the participating nonprofits to try to get people to donate via their Razoo pages on that day.

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Waxing UnLyrical

JUNE 12, 2011

From a social media standpoint, even if you can’t do anything physically, you can certainly earn some some social karma for yourself online. Check out #alicebucketlist – and if you can’t do anything else, you could certainly tweet with that hashtag. There is so much tragedy in the world.

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Waxing UnLyrical

MARCH 28, 2011

Here’s what he had to say (emphasis/italicization mine): “There are two really important things that PR has been doing in measurement that are fairly new to marketing – and both are due to the emergence of social media channels. I hope you’ll join us. Image: Angelo Juan Ramos via Flickr, CC 2.0.

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Analytics Marketing Sentiment Analysis 168

Waxing UnLyrical

MARCH 18, 2013

Use “Twitter speak” in your bio, such as other Twitter handles to refer to organizations and appropriate hashtags. Use hashtags wisely; they can be a great way of broadening a conversation and audience, but irritating if overused. < Creativity is fine, but don’t overdo it. < < tweet this > 6.

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Waxing UnLyrical

APRIL 9, 2020

But right now, you are literally competing not just with other IRL event producers, but the Facebook algorithm, Google spiders, and your grandmother’s neighbor who has just discovered hashtags. Less is more. Always, but especially now. Be very VERY specific about WHAT you are going to deliver to your audience and then STICK TO IT.

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Eventful How To Energy Training 334

Waxing UnLyrical

SEPTEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR, the Don Bartholomew Edition Round II September 21st, 2010 Tweet I probably sound like a breathless teenager But last week’s #measurepr chat with Don Bartholomew was Awesome. pts Settings.

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Waxing UnLyrical

JUNE 25, 2014

Social media is a great tool for engaging with consumers. There are some fantastic examples of effective social campaigns and professionally-maintained accounts out there. With that in mind, here are my top five tips to help you avoid some common social media errors. Guest Post by Josh Lyon. Watch out for #fails.

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Waxing UnLyrical

JUNE 1, 2011

Second, I think it’s interesting from a “social media campaign in progress&# point of view; think of it as your little SM campaign petri dish. You have only to look at who has signed on so far as a Champion to see how many vibrant social media personalities and voices have signed on to promote the campaign.

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Waxing UnLyrical

MARCH 21, 2013

You have no idea how many great resources and idea are consistently shared during that chat (and at other times too, since it’s become the de facto hashtag to curate conversations around PR measurement). Participate in #measurePR , the Twitter chat I host every other week. What can you help me help you with today?

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Waxing UnLyrical

AUGUST 10, 2016

Pictures, videos, and other visual media are processed 60,000 times faster than text. Today’s fastest growing social media channels are visual-first and if you want engagement, you’ll want to double down on photos and videos. Our brains are wired to find visual content especially compelling.

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Waxing UnLyrical

JULY 14, 2013

to talk about social media as it pertains to your career and business. ET, and of course, just use the hashtag #measurePR. #4: It’s a really neat radio show – “real” radio! – and it airs every Saturday. I’m on the first Saturday of each month, from 11 – 11:45 a.m.,

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Waxing UnLyrical

DECEMBER 21, 2010

My friend (and client, but he’s a friend first) Shashi Bellamkonda is, I think, genetically-wired to try and talk about new things – no doubt why he’s Network Solutions’ “social media swami,&# and he mentioned it. So of course I checked it out. Thanks so much for stopping by WUL!

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Waxing UnLyrical

OCTOBER 28, 2010

1 – 2:30 pm ET, follow/participate on Twitter using the #netsol hashtag. Which is one of the reasons I still think you should leave PR to the PR pros … but I digress. Will you join us if you can? See you there! Image: mstofan ‘s Flickrstream, Creative Commons Thanks so much for stopping by WUL! Liked what you saw?

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Waxing UnLyrical

OCTOBER 19, 2012

But #prsaicon (the hashtag for the conference since last year) is one that I always look forward to. Social bringing us closer. Yes, I’ve been presenting now for a few years, so I love being able to share what I learn with others, and learn from others.

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Storify Conference Nielsen Hashtag 244

Waxing UnLyrical

MAY 27, 2015

While rolling their eyes, there are some who think it should be added to the list of overused words and join the likes of bae, twerk, selfie and hashtag (please go here if you don’t know what any of those mean). While we’re at it, let’s talk about the overuse of lists. The 10 Most This and the 5 Best That … wait, I digress.

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Waxing UnLyrical

FEBRUARY 8, 2011

The question was: what is the importance of lists (specifically in social media), and how does one get on them? Not-so-obvious: Use hashtags smartly. If you’re sharing PR-related content, an obvious hashtag is #pr. I was flying Virgin America , and couldn’t let the several-thousand-mile-high wifi go to waste.

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