Likeable

APRIL 2, 2019

Last month, Likeable held a one-day client summit focused on digital innovation to share best practices and insights around how retail brands should be preparing for the future of social media. With branded hashtags and focused CTAs, you can structure the conversation and drive it at scale. Fear is getting in the way of great content.

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Retail Brands Authentication Loyalty 87

Small Business Mavericks

MAY 8, 2014

Here’s how it works — you see a #hashtag that catches your attention on any subject at all, anywhere. Getting news updates tells you what has already happened, but being able to track #hashtags easily tells you what is happening right now. Social Media hashatit.com hashtags metadata tags metadata tracking platforms'

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Hashtag Metadata Retail Engineering 102

Keyhole.co

AUGUST 29, 2020

Hashtags can be a great way to boost your post’s visibility, but the ideal number of hashtags depends on the social media platform. While you’re better off using fewer hashtags on Twitter, you’ll see more success using a lot of hashtags on Instagram. Let’s first cover why you should be using hashtags in the first place.

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Hashtag Instagram Sports Analytics 52

Pixlee

MARCH 31, 2020

Style Theory encourages community posts with the hashtag #OOTD to show how their products actually look on real people. . Although OOTD (outfit of the day) is a broad hashtag used by many brands and consumers, featuring only specific and relevant content through the app helps Style Theory cut through the noise.

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Retail Engagement How To Hashtag 57

Social Media Strategies Summit

SEPTEMBER 18, 2023

Port of Seattle’s influencer program started with just a handful of bloggers attending the launch of two new retailers at Seattle-Tacoma International Airport (SEA). anyone who doesn’t work for a retail or fashion brand). Given Port of Seattle’s wealth of retail and dining partners, it made sense to focus on food bloggers.

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Influencer Travel Retail UGC 130

Buffer Social

NOVEMBER 20, 2018

As a graduate, he started selling a variety of salsas and spice mixes in local retailers — and this is where his passion for promoting a healthier way of eating really came to the fore. In 2014, Tommy’s Superfoods was born.

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Hashtag Campaign Brands Retail 100

Josh S Peters

JULY 22, 2009

The ORSM ( Outdoor Retailer Summer Market ) is a yearly event here in Salt Lake City and is a huge draw for outdoor enthusiasts and retailers alike. Get to see the newest, latest and greatest from tiny startups to mega corps like Columbia. Until then take a look at the ORSM09 twitter stream and tag to follow the event as it happens.

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Retail Social Media Lijit Startup 116

Ignite Social Media

MARCH 22, 2019

Spring on a Relevant Hashtag. However, using hashtags that are relevant to your brand and audience’s interest can be beneficial when it comes to creating fresh content. To make the most of a relevant hashtag, a retail brand, for example, may want to create something for National Fragrance Day, which takes place on March 21 st.

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Content UGC How To Hashtag 156

Social Media Strategies Summit

NOVEMBER 30, 2020

Retail activity through this channel will only increase. Retailers are keenly aware of the shift away from brick-and-mortar stores, especially with the current COVID-19 crisis. Instagram released this feature to improve the relationship between retailers and their customers. Don’t Forget Hashtags. billion U.S.

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Instagram Products Brands How To 166

Sprout Social

NOVEMBER 21, 2022

Byte/Dept worked with ASOS to create the British online fashion retailer’s first TikTok campaign. The branded hashtag challenge #AySauce encouraged users to show off their outfits in the United States and the United Kingdom. Fantastic Furniture is an Australian retailer that’s a favorite for furniture and bedding. meccabeauty.

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Case Study Marketing Directory Retail 112

Ignite Social Media

SEPTEMBER 17, 2018

If you’re a retail brand looking to drive clicks to your website and ultimately sales, implement product tagging. Develop a hashtag strategy. A couple of the common questions we get is, “how many hashtags should my brand use?” and “what hashtags should we be using?” Aim to use around 10 to 12 hashtags per post.

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Instagram How To Hashtag Retail 153

agora pulse

FEBRUARY 10, 2021

The online clothing retailer has nailed its brand voice and applies it uniquely across the various social channels. Create a branded hashtag to draw conversation and get noticed on your social media channel. Using hashtag #mygopro across its channels, the brand builds a strong community and stands out. But be careful.

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Organization Social Media UGC How To 207

Ignite Social Media

MAY 4, 2021

While there are laws and infrastructures in place that require brands and retailers to ensure digital experiences are accessible to all, it boils down to a more important factor – caring about your audience. That said, it’s now universally associated with social media hashtags , which are used on the majority of major social networks.

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Social Media Tips Content Vimeo 155

Sprout Social

SEPTEMBER 22, 2021

In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Initially, #AthleteAnd was just a hashtag we used to brand and market players’ stories. Social media campaigns are living, breathing things.

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Campaign Hashtag Analytics Metrics 119

Ignite Social Media

JANUARY 22, 2020

A home goods store may post a photo of a pup lying happily on their sofa, while a fashion retailer can advertise their line of active wear on a model running alongside her furry friend. A fashion retailer showing how to style a trendy piece? Looking to add a dose of cuteness to your social posts? That’s a lot of untapped potential!

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Types Delicious UGC Brands 177

Social Media Strategies Summit

MARCH 25, 2021

Many of its Instagram posts incorporate the hashtag #TapToShop, signaling that featured products can be bought directly within the app. The product drop feature really speaks to our merchandising strategy,” explains Caroline Gogolak , VP of retail at SoulCycle. “We Source: Instagram ). We are a very fast-moving business.

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Examples Retail Instagram Buy 225

Sprout Social

NOVEMBER 30, 2023

Also follow social media hashtags related to your product or service. For example, if you run a home office furniture company, you might follow hashtags like #ergonomicchair or #homeoffice. Hashtags: What hashtags are your competitors using? Engagement: How many likes and comments does your competitor’s content get.

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Analysis Sentiment Marketing How To 101

Sprout Social

MAY 18, 2020

We noticed a 7% decrease in positive sentiment surrounding “end the lockdown” conversations once states began to relax their guidelines and the usage of the hashtag #StayHome increased by 21%. From January to mid-May, the conversation around retail generated over 6.1 million social mentions across 2.6 TraderJoesUnion) May 8, 2020.

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Conversation Retail Sentiment Education 103

Waxing UnLyrical

JULY 18, 2019

We ask for specific hashtags to be used, and provide suggested social copy and handles to ensure mission-centric messaging. Recently, we had an Earth Day influencer post content about a major, for-profit retail competitor on the same day as our post. We also request one round of approval before the content is posted publicly.

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Influencer Engagement Fashion Retail 211

Hootsuite

AUGUST 15, 2022

Later, retailers adopted Black Friday. Use hashtags to reach new audiences. By using hashtags , you can connect with people who are interested in Black Friday deals and help them find your products and services. Retailers are going to be shouting about their low prices, hot deals, and fast delivery from every corner of the ring.

Strategy 101

Strategy Discount Marketing Retail 101

Sherrilynne Starkie

FEBRUARY 10, 2013

Lately, times haven’t been too good for HMV , the British multinational music retailer. In all, there were more than 14,000 mentions of the #hmvXFactor hashtag online, most of them on Twitter. In January the company officially entered administration and some UK stores were closed.

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Twitter Retail Newsletter Hashtag 324

The Realtime Report

JANUARY 28, 2020

The new, non-hashtag design features a simpler but similar color palette with four quadrants of color. Nearly two-thirds of people (63%) prefer the retailer’s redesigned logo. Not every retailer succeeded with modernizing its logo. People want Facebook’s old standard blue logo back.

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Yahoo Retail Survey Hashtag 103

Waxing UnLyrical

MAY 13, 2019

Fast Retailing. You want to hear in real time every time your brand, tracked keywords or hashtags are mentioned or used. Google Alerts is free and easy to set up as shown below: You should also listen for competitors and top performing keywords or hashtags in your industry. They include: Adobe Systems. Align Technology.

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Small Business Pharmaceuticals HootSuite Startup 216

Social Media Strategies Summit

AUGUST 11, 2022

Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. This brings us to temporary tattoo brand Inkbox , which has created an online brand community based around a single Instagram hashtag : #tattoosfornow. Image source.

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Examples Communities Brands Forums 230

Hootsuite

DECEMBER 6, 2021

It gets people talking on and off social media about what your brand is doing and can increase overall brand awareness of both web and brick and mortar retail. Comments can be tracked and answered in the Inbox , and mentions/hashtag usage can be tracked via Streams. Hashtag contest. Collect user-generated content.

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Instagram How To Hashtag HootSuite 145

agora pulse

NOVEMBER 25, 2020

They use hashtags like #IKEAUK and #IKEAcatalogue, so anyone searching for the brand will find it easily. The brand boosts its presence by using well-known design and kids’ hashtags like #childrensroom and #livingwithkids. And sometimes, less text is more when the hashtags are all present and correct.

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SEO Social Media Reddit Hashtag 190

Keyhole.co

JANUARY 22, 2024

A social media style guide typically includes- Voice and tone Language, grammar, typography Color scheme Hashtags Guidelines for engaging with the audience on social media Posting frequency PR crisis plan, etc. That’s why, your social media style guide must include an organized note of the hashtags your team can use while posting content.

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Social Media Guidelines How To Hashtag 52

agora pulse

JUNE 22, 2017

” Marketers could search for ideal clients with strings like “vegans who live in New York, work in retail, and like running.” If you are running a promotional campaign for a sustainable retail business you can research how competitors like Everlane market their sales. Hashtag research.

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Tips Hubspot Facebook Hashtag 127

Sprout Social

OCTOBER 25, 2022

Fast food, retail, sports—those brands can get experimental. Harness the power of hashtags. Do hashtags work anymore? Every now and then a viral hot take will try to force hashtagging into an early grave. Fret not, my fellow marketers, the hashtag is alive and well. This video uses two different hashtag strategies.

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Strategy Brands Hubspot Survey 129

Pixlee

NOVEMBER 8, 2018

As 2018 ends, it remains an uneasy time for brick-and-mortar retailers. When you combine the seemingly never-ending rise in online shopping behavior with the ever-growing specter of online retail monolith Amazon, it can feel as if the retail apocalypse is imminent. But is that such a surprise? Get Social. Get Interactive.

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Retail Curation Hashtag Fashion 69

Unmetric

JUNE 3, 2019

Optical retail chain Specsavers was quick to reply wittily to Hawksmoor Manchester steakhouse’s tweet about a mixed up drink order. The month ended on a comical note, with the hashtag #Pray_For_Neasamani trending first in India and then worldwide. Keep an eye on the hashtag—you just might find inspiration for your next tweet there!

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Hashtag Meme Film Retail 110

Keyhole.co

MARCH 7, 2023

Sephora is a beauty retailer that uses reels on their Instagram account to showcase new makeup and skincare products, tutorials, and behind-the-scenes glimpses of their stores and events. Use potential hashtags Now, let’s talk about hashtags campaigns. Track keywords and hashtags with Keyhole 6.

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Instagram UGC Hashtag Collaboration 52

Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. The retailer used TikTok to highlight its partnership with basketball star Candace Parker.

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Reputation Tools Brands How To 127

Sherrilynne Starkie

SEPTEMBER 12, 2015

Retailers and professional services providers will be the first to benefit with the addition of Shop and Services sections to the top of pages. Facebook and hashtags: at long last. The social network will be soon introducing new sections to Pages, so different types of businesses can feature prominently the most relevant content.

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Mobile Facebook Retail Hashtag 150

Sprout Social

OCTOBER 14, 2020

Retail and beauty brands, in particular, have robust ambassador programs on social media because their products are straightforward to show off to customers. For example, check out your @mentions and #hashtags to see who’s scoring the most engagement when shouting you out. That said, new programs are popping up all the time.

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Brands How To Hashtag Applications 143

Hootsuite

JULY 8, 2020

Monitoring relevant keywords and hashtags reveals what people are saying about you and your competitors online, even when you’re not tagged. As you monitor keywords and hashtags, you may uncover other relevant hashtags your audience uses. Then scroll down to see which are the top sites, hashtags, and authors for your search.

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Template Templates Social Media How To 145

agora pulse

OCTOBER 10, 2019

Holiday retail sales passed the $1 trillion mark in 2018. For example, Costa Coffee gave us all the holiday feels in 2018 with its Instagram images using hashtag #wishuponacosta to unify posts. wishuponacosta is a magical holiday theme, which then became a hashtag and spanned into images and videos. ChristmasPresents.

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Instagram Tips Hashtag Discount 90