Waxing UnLyrical

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Influencer Engagement: Finding a Fit

Waxing UnLyrical

We ask for specific hashtags to be used, and provide suggested social copy and handles to ensure mission-centric messaging. Recently, we had an Earth Day influencer post content about a major, for-profit retail competitor on the same day as our post. We also request one round of approval before the content is posted publicly.

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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

Fast Retailing. You want to hear in real time every time your brand, tracked keywords or hashtags are mentioned or used. Google Alerts is free and easy to set up as shown below: You should also listen for competitors and top performing keywords or hashtags in your industry. They include: Adobe Systems. Align Technology.

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How NOT to Run Your Social Media

Waxing UnLyrical

This hashtag is an immensely popular tool for starting conversations, spreading ideas, and adding extra levels of meaning. Make sure there is no room for confusion with the hashtag you choose – a second pair of eyes might help – and consider carefully whether its meaning could be subverted. Watch out for #fails.

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Daring PR Professionals and the Lawyers Who Love Them: A Primer for Avoiding Legal Problems

Waxing UnLyrical

In one recent case, clothing retailer Lord & Taylor paid fashion in?uencers Hashtags aren’t enough. It’s not about whether to use a hashtag or what hashtag to use: it’s about making it clear to an average consumer that there’s a relationship they might not otherwise be aware of. They’re not even required!

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3 Tips for Getting Your Online Video Act Together for 2016

Waxing UnLyrical

Around 57 percent of retail brands said they notice average order values increase when users watch just one video they’ve produced – and sales totals double when people have watched 10 or more videos ( LiveClicker ). Twitter 3 Tips for Getting Your Online Video Act Together for 2016.

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