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How to Use Social Media to Create Stellar Webinars

Socialmedia.biz

Digital video’s extreme popularity is not isolated to YouTube and live broadcasts, however, as webinars are also proving to be an increasingly prominent tool. Before we expose how to effectively leverage social media marketing for your next webinar, let’s first discuss the core elements that keep attendees engaged.

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Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate. Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics. Take photos and if you generate enough tips and insight, package the content together into a kit.

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Experiment: Does AI Write Better X (Twitter) Posts Than Humans?

Hootsuite

And we also put out stuff that is purpose-driven for when we want people to take an action, like when we have a product update or a webinar that we want people to sign up for.” One of the main reasons I think this tweet performed better is because it included a hashtag and some emojis. That engagement spike is hard to argue with.

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16 Facebook Engagement Post Ideas For More Likes and Shares

Hootsuite

Yes, Facebook Live is great for hosting an interview, webinar, or special event, but you can also use it more casually. Instead of wondering WTF your best time is, let Hootsuite do it automagically with Best Time to Publish. Then you only need to worry about sharing to Instagram first and it’ll automatically publish on Facebook, too.

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How to Successfully Digitize Events During COVID-19

Waxing UnLyrical

I’m well used to webinars, virtual events, virtual happy hours, virtual younameits and digital whatchamacallits , both as a participant as well as an organizer, for clients as well as my own business and educational efforts. Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life.

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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. Regularly check on posts you’re tagged in to source UGC People are likely already tagging your brand—in a mention or through a hashtag. Make sourcing this content even easier by creating a branded hashtag. Figo’s #yesfigopets.

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3 ways to adapt content for the era of social media entertainment

Sprout Social

We also share excerpts from Sprout’s Webinar Masterclass series, where Rachel Karten, social media consultant and creator of the Link in Bio newsletter, shared her thoughts on creating clever content that resonates with your audiences. Shoot unpolished videos or capture product images from your phone and hit publish.