Social Media Marketing

MAY 22, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Social Media Strategery

MARCH 21, 2013

For the last few months, I think I’ve spent more time talking people out of using social media than talking them into it. The pendulum has swung the other way, especially in the marketing industry. Tumblr, Pinterest, Twitter Facebook, Vine, Foursquare, Klout – you name it, they want it.

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Talkwalker SM

FEBRUARY 4, 2016

Being on social media is second nature for many brands today, but if you really want to make the most out of it, you need tools to help you understand what’s being said and by whom. Social media analytics tools come in many shapes and sizes – from free and niche to enterprise level and comprehensive. ” .

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Convince & Convert

MARCH 19, 2013

Do you find that the daily demands of social media promotion are increasing? Our time is our most precious asset and social media is great at eating into it! Here are 9 social media tools that will help you save time and improve your productivity. allows you to automate blog post delivery to social networks.

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Rebekah Radice

MARCH 9, 2015

Creating a successful social media presence is one of the most important elements to branding your business online. As recent statistics show, social networking is now the top online activity in the U.S. But it’s not just the amount of time spent on social media. Write down your goals.

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Buffer Social

OCTOBER 16, 2017

Much has been written on the Buffer Blog about social media strategy. In the last month alone, we’ve covered (in great detail) everything from Facebook Messenger marketing and managing multiple social media accounts to creating remarkable content and the rise of micro-influencers. Let’s dive in!

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Waxing UnLyrical

SEPTEMBER 18, 2013

Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate. Lisa Larranaga Denten is the social media manager of Cision US.

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Convince & Convert

NOVEMBER 14, 2013

The photo frames contain Ribeiro’s Instagram account (nitchows) and encourage people to tag their photos with the #reallifeinstagram hashtag. At present, the hashtag #reallifeinstagram has been used in 575 posts on Instagram, most of which pre-date the campaign and contain snapshots of old photographs and Polaroid photos. The result?

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The Realtime Report

JULY 24, 2014

Following Adidas and Champs’ Tumblr-based 2013 adicolorTV , this year’s campaign is the first-ever video series designed specifically for Instagram. Followers could ask the new car any question, through any social network using the hashtag, and the MINI would respond in a way that showed off the car’s new features.

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Devumi

FEBRUARY 6, 2015

Those are great, but how do you turn them into more website traffic from social media? I’ll look at how you can likely double your website traffic from social media, and truly make social a useful aspect of your overall online marketing campaign in this article. Each post has a link back to our blog.

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Razor Social

MARCH 30, 2016

Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. 89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. The Social Media Monitoring Lighthouse.

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Social Media Strategies Summit

MAY 19, 2022

Whether you fill up your social media calendar months in advance or post content on the fly, you will need to have a steady source of content to post on social media. Consistent content is a challenge for many social media marketers. Creating Social Media Content Vs. Finding It.

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Ari Herzog

MARCH 13, 2012

They’re also retweeting dozens of people who are loving the #KotexForReal hashtag that is seen at the end of the above video (that’s aired numerous times on TV). “The beauty of a socially driven world is that the community feeds itself, uncovering topics and helping drive the discussion.” I tweeted my reaction.

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Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Organizations have used it for developing programs, marketing efforts, research, and education. Here are ten social media tools that can aid you with crowdsourcing: Twitter It is already being used for many crowdsourcing efforts. Then again, not everyone is familiar with net marketing except Net Marketers.

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Convince & Convert

NOVEMBER 15, 2012

Software from TweetReach offers a compelling value proposition: allowing users to figure out precisely how many potential impressions a tweet, brand name, or hashtag has accumulated on Twitter recently. Note: they now have similar data for Tumblr, which is very handy).

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Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. Thanks to social media, anyone can make waves. Why social media?

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Kikolani

MARCH 17, 2015

Life can get crazy… Holidays, trips, family and personal life: There are lots of things that may stand in your way to being consistent with your (and your business) social media presence. Therefore making some sort of social media editorial calendar to keep yourself accountable is a great idea.

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Sprout Social

MARCH 8, 2019

There’s a universal expectation for businesses to reply in a timely manner to customers on social media, right? If you have negative comments simply sitting around on a social site, you’re neglecting your online reputation. Simply put, its user base is not exactly friendly to businesses or marketers. Not a good look.

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Convince & Convert

DECEMBER 5, 2013

Movember may now be but a fond memory, but Mo’vangelists and content enthusiasts alike have a lot to learn from how the movement was driven online and through social media. For Instagram, data from Sysomos shares 914,000 photos on Instagram used the hashtag #MOvember. So, what was fueling the social conversation?

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Case Study Study Sysomos Crowdsourcing 136

Sprout Social

FEBRUARY 13, 2019

For marketers it naturally raises several more questions: What do they say when I’m not in the room? The answers to these questions reach beyond brand and even marketing. Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs.

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Hootsuite

APRIL 6, 2023

The history of social media is a long and storied one. It’s bursting with pivotal moments like the launch of Instagram Stories, to that one time Zuck was on trial for Facebook privacy issues, to…honestly, let’s just look at the entire social media history timeline. So, how old is social media?

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Bill Hartzer

MARCH 4, 2013

If you have spent any amount of time online, you have probably spent at least a few minutes browsing a social network. Almost every brick and mortar business has some form of social media presence that it uses to help customers better connect with their products and / or brand. That social media network’s name is Pheed.

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Convince & Convert

DECEMBER 4, 2015

From Thanksgiving to Black Friday and Cyber Monday, marketers sure have been busy. With so much competition for consumer attention during the holiday season, how can marketers cut through the clutter? The video was promoted via Facebook, Tumblr, and the #C21EatSlow hashtag on Twitter. Leverage Relatable Moments.

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Visually SM

JULY 27, 2020

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. Sprout Social.

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Sprout Social

MARCH 17, 2020

During times of uncertainty, social media is the first place that people go to share opinions, look for answers or follow the news. Social platforms can quickly turn from a place to launch your next campaign or provide delightful customer moments, to a channel where critical communication and conversation is driving global impact.

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Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. Social media is actually even bigger than that, though.

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Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

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Keyhole.co

NOVEMBER 17, 2020

So, we made this Social Media Marketing 101 guide just for you. Social media can be a powerful (and affordable!) What you may not know is how to get started and make social media work harder for your small (or new) business. What Is Social Media Marketing and Why Do You Need A Social Media Strategy?

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Mindjumpers

MARCH 7, 2014

But if you’re one of the cool kids now, you rule Tumblr! Because Tumblr has potential. Today there are more than 170,000 million Tumblr blogs with 200,000 visits each month. Tumblr is a platform based on visual context rather than text, which makes the content easier to comprehend for a larger group of people.

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Laurel Papworth

OCTOBER 1, 2011

Why Governments Fear Social Media – the Demise of Representational Democracy. Social networks were widely used by gangs to co-ordinate the riots across the country. No sirree, it was the fact the #riotcleanup hashtag was potentially even more devastating than the riots itself to his Parliament. No longer relevant?

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Hootsuite

FEBRUARY 3, 2020

Every business should have social media guidelines. That’s true even if your company is not on social media (psst: here’s how to get started ). Your employees are on social media. Social media guidelines lay down some rules. Think of them as an employee manual for social media best practices.

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Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy.

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ProBlogger

NOVEMBER 27, 2015

Ramsay gives us some stats that might get you thinking… and possibly Tumblr-ing… Google Releases the Full Version of Their Search Quality Rating Guidelines // Search Engine Land. Announcing Moz’s New Beginner’s Guide to Content Marketing // Moz. And Dooce said she was over it. And then Mia Freedman jumped in.

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Waxing UnLyrical

DECEMBER 21, 2010

My friend (and client, but he’s a friend first) Shashi Bellamkonda is, I think, genetically-wired to try and talk about new things – no doubt why he’s Network Solutions’ “social media swami,&# and he mentioned it. So of course I checked it out. You can set up your own blog. Regardless, thanks for visiting!

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agora pulse

MAY 5, 2020

Need to post something to your social media channels but don’t know what? Consider these popular types of social media posts to get your creativity flowing. Maintaining a social media editorial calendar can be exhausting. Therefore, asking questions on social media is such a good idea.

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ProBlogger

APRIL 24, 2016

Facebook is an unbelievably potent marketing tool when used correctly. It is the largest social network in the world, with almost 1.60 Many of these people spend more than an hour a day on Facebook – more than any other social network. Consider Your Use of Hashtags. This is a guest contribution from Nick Stillman.

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Keyhole.co

DECEMBER 12, 2023

The right social media monitoring tool can change the way you run your campaigns for the better. With a simple interface, integrations with other popular platforms, and dynamic features, you can find gaps in your efforts, hop on relevant trends, and expand your social media reach.

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