Sherrilynne Starkie

APRIL 20, 2013

Last week, about 50 PR pros crowded into the Black Tomato pub on George Street in the Byward Market at what was IABC Ottawa’s last professional development event of the season to learn about how Melissa helped SPVM avoid a full out riot by harnessing Twitter to communicate in both official languages with protesters on the streets.

Social Media 320

Social Media Hashtag Eventful Journal 320

Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. LinkedIn is a crucial platform for businesses.

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Social Networking News Aggregator Journal 150

Sherrilynne Starkie

FEBRUARY 10, 2013

Within 20 minutes of the first tweet, all mentions had been deleted despite the marketing director’s apparent lack of social media skills. One tweet read, “Just overheard our Marketing Director (he’s staying, folks) ask, “How do I shut down the Twitter?” And those who ruined the business are safe…hooray! hmvXFactor” (sic).

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Twitter Retail Hashtag Groups 324

Sherrilynne Starkie

JULY 19, 2013

Which profiles are included most often with @replies and which hashtags are used a lot? Upgrade Your Twitter Marketing. The answers to these questions will be helpful in understanding if you should engage with these online influencers, and how. Map out reciprocal Twitter relationships and interactions. HMV’s Twitter nightmare.

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Twitter How To Social Networking Activities 320

Sherrilynne Starkie

SEPTEMBER 17, 2012

Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. Is there a specific hashtag or keyword that should be used? However, blogging is growing more popular than ever before. So it’s best to talk in advance to avoid disappointment on both sides.

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Blogger Brands Tips Influencer 367

Sherrilynne Starkie

SEPTEMBER 12, 2015

Facebook and hashtags: at long last. Watch for new features to roll out over the next several weeks. Related Posts: Measuring the impact of Facebook video content. Managing Facebook ads from your phone.

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Mobile Facebook Retail Hashtag 150

Sherrilynne Starkie

JANUARY 20, 2020

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Earned Media Foundations.

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Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

DECEMBER 20, 2014

Eventually, we built lists and used hashtags to follow conversations. Twitter was cool, and its potential as a marketing and communications channel for brands was glaringly obvious. Maybe it’s the spammy hashtags and sponsored tweets. Before long many of us were connected to thousands of clever, forward thinking Twitterati.

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Twitter Hashtag Skills Conversation 279

Sherrilynne Starkie

APRIL 26, 2015

Hashtags too are really useful in following trends and conversation threads. According to Social Mention , about 13 per cent of my 12,325 followers have a professional interest in social media or marketing; no surprises there. Hootsuite partners with hashtag aggregator Tagboard to help brands display tweets. Instagram or Vine?

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Twitter HootSuite Tweetdeck Aggregator 150

Sherrilynne Starkie

APRIL 26, 2014

Facebook and hashtags at long last. Social Savvy Email Marketer: Instagram. Is social media disrupting North Korea policy? This article was first published on Thornley Falli s. Related Posts: Instagram or Vine? Infographic: Canada vs USA media consumption. PLEASE LIKE MY FACEBOOK PAGE. Related articles.

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News Instagram Journal Policies 321

Sherrilynne Starkie

MARCH 28, 2015

Professional marketers and communications from around the world got a preview of a new brand identity at the International Association of Business Communicators (IABC) Leadership Institute (LI) conference that took place in Orlando recently. Featured Headline Marketing Branding IABC' Then people laughed out loud. Branding turkeys.

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Brands Conference Exercises Survey 150

Sherrilynne Starkie

JANUARY 11, 2014

If you are into content marketing make 2014 the year you start an editorial calendar and keep it going all year long. This is an essential tool in producing quality, effective content that consistently supports marketing and business objectives. Keywords and hashtags. Calendar Card (Photo credit: Joe Lanman). Stay organized.

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Content Marketing Curation Template 319

Sherrilynne Starkie

JANUARY 13, 2020

This is an essential tool in producing quality, effective content that consistently supports marketing and business objectives. A calendar will help you capture great storylines and ideas as they occur, so they can be developed into the most appropriate format for each of your marketing channels. Stay organized. Be effective.

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Organization Content Curation Case Study 221