Buzz Marketing for Technology

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Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Posted in Hashtags Twitter. Hashtags have been around for a while. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers. Too many hashtags make it difficult to track and are confusing to consumers. Make them mean something. Be realistic.

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Creating an Immersive Brand Experience at the Red Bull Wake Open

Buzz Marketing for Technology

Posted in Branding Buzz Marketing Conversational Marketing Crowdsourcing Innovation Interactive Marketing Mobile QR Codes Visual Recognition. Using Visual Recognition to Tap into the Consumer Mindset Marketers have been trying to capture that magic moment when. At first it.

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Using Visual Recognition to Tap into the Consumer Mindset

Buzz Marketing for Technology

Posted in Advertising Applications Content Marketing Crowdsourcing Visual Recognition. Marketers have been trying to capture that magic moment when a potential consumer is actually looking to interact with your brand. This beta product offers an exciting peek into one vision of what might be in store for marketers and consumers alike.

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Grow Your Wiki

Buzz Marketing for Technology

Here’s another summary of all the tweets referencing my talk, created using Summize , a great tool that lets you search for twitter posts by topic, person, hashtag , etc. k12online06. knowledge management. laptop stolen. left brain. Mac OS X Leopard. macarthurfoundation. managing wiki growth. matt mullenweg. megaregion. Multi-touch.

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Social Media Gone Wrong … and How to Avoid Making the Same Mistakes

Buzz Marketing for Technology

” The insensitive tweet not only went to the company’s 25,000 followers, but also included a hashtag to make it a part of NBC News’ social debate conversation. There is a plethora of marketing campaigns to choose from that all ended with disastrous results. She died 3 days b4 he became president.” Toyota Camry.