Your Brand Screwed-Up On Social Media, Now What?
Almost Savvy
OCTOBER 4, 2012
Cynthia is the Senior Director of KitchenAid Brand and Marketing Services. Additionally, the #nbcpolitics hashtag is included, as it was in the offending tweet, to make sure that the apology is visible to the same audience. Don’t get me wrong, they did screw-up – and in spectacular fashion. An immediate apology.
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