Akamai Marketing

APRIL 30, 2009

Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. Here’s the great thing: by their very nature, Twitter-peeps share something in common, making it a very powerful marketing tool. Everyone is doing it. Ah, events.

Eventful 116

Eventful Twitter Klout Marketing 116

Akamai Marketing

JANUARY 1, 2015

For tracking and ease, the event and its communication was primarily executed through Twitter using hashtag #DaBusHNL. Apps Case Study Event Marketing Influencers Marketing start-ups Twitter case study event marketing marketing measurement social media strategy' Media Coverage: .

Case Study 100

Case Study Study Storify Products 100

Akamai Marketing

JULY 13, 2011

Also, on Twitter, I’m going to use the hashtag #sociallyspeaking to discuss this. Feel free to use that hashtag with your 140 character opinions too! What brand/company do you personally follow that you think “get’s it.&# Besides Zappos. =). I realize this is a purely qualitative project, but that’s OK.

Company 161

Company Social Media Brands Discount 161

Akamai Marketing

JANUARY 24, 2012

” A hashtag (#McDStories) is highjacked and the result is a spiraling PR nightmare. I would argue that this isn’t a “truly” social campaign since the impetus was actual paid tweets with a designated hashtag, but we’ll leave that for another discussion.

Creative Commons 178

Creative Commons Conversation Hashtag Campaign 178

Akamai Marketing

OCTOBER 30, 2012

They can do things like pause auto-tweets, incorporate relevant hashtags as needed all without being told. I see things through the eyes of a user, not just a marketer, trainer or speaker. And requiring someone to make social media part of their job simply because they are in PR or marketing or sales isn’t reason enough.

Activities 138

Activities Communities Social Media Class 138

Akamai Marketing

JULY 28, 2011

According to Twitalyzer ) You can also use a tool like TweetReach to monitor a particular #hashtag, URL, phrase or user name. The paid version is well worth it for particular campaigns.

Metrics 229

Metrics Twitter Postrank Analytics 229

Akamai Marketing

OCTOBER 28, 2012

So now that social media is officially part of emergencies, some thoughts and suggestions about social media use during large scale emergencies: Hashtag coordination : local, state, federal agencies should coordinate around a single hashtag and alert news outlets to the hashtag.

Social Media 264

Social Media Telecommunications Hotels Hashtag 264