article thumbnail

Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

million listings and a community of reliable hosts around the world ready to welcome guests with open arms. Besides showing the aesthetic rental interiors, their Instagram reels highlight the fraternity Airbnb creates between the hosts and their guests. The general public was naturally skeptical of letting strangers share their homes.

article thumbnail

Audience engagement: What it is and tips to improve it

Sprout Social

However, it’s not enough to include just any video and image from your library. In this example, Nike appeals to soccer fans by using a specific hashtag and tailoring the copy and image to soccer players. The hashtag should be short, unique and memorable. The hashtag is used in hundreds of thousands of posts.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Find and Use Business-Friendly TikTok Sounds

Hootsuite

In a way, TikTok sounds work like hashtags do on other social media apps. You can hit the Hashtags tab of the search results for another set of popular options. TikTok’s sound library. It’s obvious, for sure, but still worth noting that the best place to find trending TikTok sounds is, well, the TikTok sound library.

How To 94
article thumbnail

6 Instagram Contest Ideas For Your Next Giveaway

Keyhole.co

In this post, we’ll explore six compelling Instagram contest ideas to help you host giveaways like a pro. Hosting an Instagram giveaway can help brands – Multiply followers and engagement: Incentivize the audience to engage with your content. This can build a library of UGC assets and accelerate your marketing efforts.

article thumbnail

16 Facebook Engagement Post Ideas For More Likes and Shares

Hootsuite

Host a giveaway Free stuff: You like it, I like it, everybody likes it. In-depth captions probably make sense for you, like the British Library’s mini-historical lesson: Source: The British Library on Facebook What if you’re not sure? Start tracking the hashtags your audience uses. Almost 3 billion users — 36.7%

article thumbnail

Can I Use This Photo on Social Media? Understanding Image Copyright

Hootsuite

It’s popular for brands to encourage people to post their photos with a branded hashtag for a chance to be featured in the company’s feed. The hashtag promotes your brand and makes it easier to find user-generated content —but it does not count as permission. Here are a few photo libraries and archives that offer free and legal images.

article thumbnail

How to go Live on Twitter to Connect With Your Followers

Hootsuite

This is where you can access photos from your photo library, take a photo, or live stream. . This will be the tweet that serves as the announcement for your live stream on Twitter, so be sure to make it count with relevant keywords, mentions, and hashtags. Tap the Camera icon . Next, tap on the Camera icon.

Twitter 145