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Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

Convince & Convert

Two weeks ago, I received a Klout Perk to be part of the Social 46, a gathering of Indiana’s top social media influencers. According to the Indianapolis Super Bowl Host Committee , Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors.

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Solving Klout’s “Warren Buffett Problem”

Convince & Convert

Matt Thomson, Klout @daddymention. Matt Thomson , VP of Business Development at Klout , joins the Social Pros Podcast this week to discuss the “Warren Buffett problem” his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product.

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Twitter-ups the future of events, sponsorship and event marketing

Akamai Marketing

Does anyone else think its interesting that Twitter, the hottest social media network today, is generating events? Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. Everyone is doing it. Social media has reached the masses.

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A Conversation About Social Media Influence #SMSHI

Bare Feet Studios

In the spirit of transparency and speed, I am posting the notes I made as moderator of the Social Media Influence Panel at the Social Media Seminar being hosted by Technology News Bytes with their nonprofit partner, Social Media Club Hawaii Chapter. Find me on Twitter @roxannedarlin g. Find me on Twitter @roxannedarlin g.

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Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

Someone had better tell Alicia Keys, Kim Kardashian, Ryan Seacrest, Lady Gaga and a whole host of other celebrities who, on December 1st, underwent a “digital death.&# Blink The thing with social networks, particularly one such as Twitter, is that the streams move so fast, you barely notice someone’s absence. pts Settings.

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Social Pros 30 – Eric Schwartzman, Social Media Boot Camp

Convince & Convert

Read on for insights from Eric plus Eric Boggs ‘s Social Media Stat of the Week ( This week : Twitter gets 15% more media mentions than Facebook.). Another is sort of consumer-influenced analytics , obviously Klout being the only thing in that quadrant. ” That type of clarity from Twitter is welcome to us.

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How to Use Competitive Social Monitoring on Twitter

Convince & Convert

Here’s how to mine Twitter mentions for marketing opportunities. The second is that they receive outsized mentions when compared with their Twitter audience. MailChimp provided content while Shopify hosted, and each company got positive outcome from the interaction. Leverage Partners When Hosting an Event.

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