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Direct Marketing Observations
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 Hashtag |
17 articles |
| Page 1 of 1 | Previous | Next | DIRECT MARKETING OBSERVATIONS FEBRUARY 5, 2010 14 Quick Tactics to Encourage Corporate Social Media Adoption This past Tuesday on our weekly Hashtag socialmedia tweetchat , we were honored to have one of the classiest people I’ve gotten to know, host our chat, BL Ochman. 5) Teach your execs and colleagues how to follow conferences and events and comment via hashtags. 7) Create a hashtag around your company, product, or industry and drive the conversations. Tags: social media bl ochman corporate social media adoption hashtag socialmedia marc meyer What’s great about this list? Make sure you open them. Show the benefits of why you need to join in. Find them. | DIRECT MARKETING OBSERVATIONS MAY 7, 2010  17 Tweetchats for Social Media, Marketing and PR folks Active hashtag throughout the week, with chats taking place on Wednesdays at 1 p.m. the #1 monthly hashtag chat for recruiters on Twitter that takes place the last Wednesday of each month at 9pm Eastern at #TNL. Yesterday I threw out a tweet about 125 twitter chats worth checking out on Google Docs. If I have left any out, please drop me a line and include it in the comments section. | | | | | |
| DIRECT MARKETING OBSERVATIONS AUGUST 24, 2010 Crowdsourcing the Impact of Social Media on Non Profit Organizations Last week we had the pleasure to have Beth Kanter host our weekly tweetchat over at Hashtag social media. The subject was obviously about Non Profit Organizations and how social media can play favorably with them. This is the sweet spot for Beth and as a host, I have to say she was beyond amazing. She embodied all of the qualities you would want in someone engaged with their audience. Below is a summary deck of what occurred in this one hour tweetchat. | DIRECT MARKETING OBSERVATIONS MARCH 16, 2010  18 reasons a social media snake oil salesman might want out 5) Spamming hashtags wasn’t driving any business. Last week I wrote a post that got a tremendous amount of love from the folks over at social media today and rightly so, it was all the reasons why I love social media. But what if you were sick of it? What might be your reasons for getting out and jumping into real estate short sales or something? Strategy? What strategy? On what? | DIRECT MARKETING OBSERVATIONS DECEMBER 8, 2011 15 Things I’ve Learned from 138 Social Media Tweetchats We had no idea that 2 years and 138 tweetchats later, “Hashtag” as we call it would still be chugging along. Twitter #socialmedia hashtag social media jason breed tweetchatsMore than 2 years ago Jason Breed and I decided to create a Tweetchat. The format was pretty simple, we would find a killer, compelling host in the social space, like a Beth Harte who was our very first host, and we’d pick a killer, topical, compelling, subject. After we settled on the topic, we would collaborate on 3 questions and off we would go to promote it for the following Tuesday. | | | | | | | | |
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 This weeks #Social Media Topic: Managing the Effectiveness of Your Social Programs #SM55
Tags: hashtagsocialmedia social media marc meyer jason breed hashtag social media tac anderson MORE >> -
 There is no point in using Twitter for your business. Wait, Yes there is…
You may have to add hashtags that matter. Given some recent Twitter data that shows that most people don’t actually “use&# Twitter-Why in the hell should we sit here and tell SMB’s to use Twitter to listen, to monitor and “be&# where there customers are when a) Their customers might not be on there, b) They don’t have time to use it and c) Those customers or competitors that might be using it are using it wrong and d) There is essentially nothing there. So chances are, you may not see the point in using Twitter and I don’t blame you. Change it. MORE >> -
 The Problem with the Social Web
Sure we might get a recommendation or suggestion from someone, or we might be motivated by some type of incentive-but ultimately, you make the choice to choose… Two years ago my friend Jason Breed and I created Hashtag Socialmedia - a tweetchat that revolved around talking about the business of social media. We patterned the chat around the rise of tweetchats that had distinct hashtags associated with them-our model came from Sarah Evans and her #journchat , which at the time was virtually the only tweetchat out there. Competition is a good thing. Her idea became our idea. MORE >> -
 Should Your Social Networks Mingle?
Occasionally I add the #li hashtag to a tweet, but otherwise I keep them separate. A lot of the apps and web services that come across the desk lately have to do with consolidation and aggregation. In fact, back in April there was a pretty good post in Social Media Today on 7 social media aggregation tools that you should use that caught my eye. went through the list and I was familiar with 4 of them. But there’s a larger point I want to make here. Actually 2 points. Point #1. I’m going to use Yoono as my first example. But what if each network has specific audiences? MORE >> - This weeks #socialmedia tweetchat topic: The Next Big Thing is So Last Year #sm49
Hashtags: #socialmedia, #sm49. When: Tuesday, March 2nd / Noon Eastern. Topic: The Next Big Thing is So Last Year. In the 49th edition of this popular and long-running chat series , Greg Verdino of Powered and Crayon fame,will be tackling on of his favorite topics and biggest business bugaboos — marketers’ exuberant (and often irrational) obsession with the next big thing, the flavor of the month, the latest but not-necessarily-greatest shiny object. How do you balance the benefits of strategic innovation with the risks of constantly chasing shiny objects? MORE >> -
- This weeks #Social Media Topic: Connecting With Consumers Through Social Media DIRECT MARKETING OBSERVATIONS | MONDAY, MAY 3, 2010
- This week’s #Socialmedia Tweetchat Topic: Social and the New Model For Market Segmentation #sm48 DIRECT MARKETING OBSERVATIONS | TUESDAY, FEBRUARY 23, 2010
- 10 social links, posts and sites you might have missed DIRECT MARKETING OBSERVATIONS | THURSDAY, FEBRUARY 18, 2010
- Social Media Postulate #639: On Influence DIRECT MARKETING OBSERVATIONS | FRIDAY, SEPTEMBER 3, 2010
- Monitoring “G” DIRECT MARKETING OBSERVATIONS | MONDAY, JUNE 21, 2010
- This weeks #socialmedia tweetchat topic: Engagement Through Customer Service: Your Contact Center & Social Media DIRECT MARKETING OBSERVATIONS | MONDAY, JANUARY 4, 2010
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