Direct Marketing Observations

Trending Sources

Ashley Madison and the Case for In the Moment Marketing

Direct Marketing Observations

So I did a trending hashtag search on the topic. Sh*t is getting ready to hit the fan again. Just now on Twitter I was curious about the Ashley Madison scandal. found it fascinating how it kind of exposed sunlight to the other side of or the ugly side of the web where people like to play, preferrably in the dark. Pun intended. People who want to cheat? Seriously? It’s user base is how many?

Social Media is the Back Channel for Teen Angst

Direct Marketing Observations

First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd , a renowned expert on teen culture and social media at Microsoft Research. The paper is titled, The Drama! Teen Conflict, Gossip, and Bullying in Networked Publics. Here’s the quote: “Drama is a gendered process that perpetrates conventional gender norms. Now for the back story. It’s different, to put it mildly.

15 Things I’ve Learned from 138 Social Media Tweetchats

Direct Marketing Observations

In the course of about a 1 minute conversation, Hashtagsocialmedia was born.  We had no idea that 2 years and 138 tweetchats later, “Hashtag” as we call it would still be chugging along. Twitter #socialmedia hashtag social media jason breed tweetchatsMore than 2 years ago Jason Breed and I decided to create a Tweetchat.  The format was pretty simple, we would find a killer, compelling host in the social space, like a Beth Harte who was our very first host, and we’d pick a killer, topical, compelling, subject. 11) Every Tweetchat will be different.

The Problem with the Social Web

Direct Marketing Observations

Sure we might get a recommendation or suggestion from someone, or we might be motivated by some type of incentive-but ultimately, you make the choice to choose… Two years ago my friend Jason Breed and I created Hashtag Socialmedia - a tweetchat that revolved around talking about the business of social media. Competition is a good thing. Burger King is across the street from McDonalds.

The Dawn of Social Mediocrity

Direct Marketing Observations

know that if I use the term “western saddles” as a key word, page title, hyper link, hashtag, splog site or blog post in some social networks or platforms, the  likelihood of you finding or landing on my pages might be pretty high. Let’s do a hypothetical. You like western saddles. You search for them every day on Google. Google gives you relevant results from a) your Google Plus peeps and then b) the most relevant, most SEO’d results. You continue to search for info about saddles. I am a marketer that sells cowboy hats or western hats. Will you buy from my site?

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This weeks #Social Media Topic: Connecting With Consumers Through Social Media

Direct Marketing Observations

Tags: hashtagsocialmedia social media marc meyer jason breed Kyle Lacy hashtag social media

Should Your Social Networks Mingle?

Direct Marketing Observations

Occasionally I add the #li hashtag to a tweet, but otherwise I keep them separate. A lot of the apps and web services that come across the desk lately have to do with consolidation and aggregation. In fact, back in April there was a pretty good post in Social Media Today on 7 social media aggregation tools that you should use that caught my eye. Actually 2 points. Point #2. 

There is no point in using Twitter for your business. Wait, Yes there is…

Direct Marketing Observations

You may have to add hashtags that matter. So chances are, you may not see the point in using Twitter and I don’t blame you. I can excuse SMB’s for claiming that they don’t have time, because I know of all of the things that sit on their plate, but to be honest, I can also see why they might be skeptical to use Twitter. Change it. Be proactive. Y ou start the conversations!

18 reasons a social media snake oil salesman might want out

Direct Marketing Observations

Last week I wrote a post that got a tremendous amount of love from the folks over at social media today and rightly so, it was all the reasons why I love social media. But what if you were sick of it? What if you were a snake oil salesman trying to cash in on the social media phenomenon and you were starting to realize that this social media stuff sucked? Strategy? 10) There was too much to learn.

10 social links, posts and sites you might have missed

Direct Marketing Observations

With that being said, Companies and or sites like Fliqz , will become more valuable. 6) This is just a cool interactive site from Wrangler and you’ll see why as soon as you check it out. 7) Suppose you were one of those folks who still doesn’t quite understand the whole Twitter Hashtag thing , well here’s a post that answers every question you may have ever had about them. 8.

This week’s #Socialmedia Tweetchat Topic: Social and the New Model For Market Segmentation #sm48

Direct Marketing Observations

What if you targeted people who used certain hashtags (#) on Twitter or similar platforms.  So you know by now that we attempt to shake things up a bit and challenge people to think differently about topics and their impact on business.  Our topic this week is no exception and with the skills of our moderator, we are going to test those limits.  via hashtagsocialmedia.com.

14 Quick Tactics to Encourage Corporate Social Media Adoption

Direct Marketing Observations

This past Tuesday on our weekly Hashtag socialmedia tweetchat , we were honored to have one of the classiest people I’ve gotten to know, host our chat, BL Ochman. It’s a very clear way to demonstrate value. 5) Teach your execs and colleagues how to follow conferences and events and comment via hashtags. 6) Encourage your employees to follow your company via social media tools and platforms like Twitter and retweet, post, etc. Tags: social media bl ochman corporate social media adoption hashtag socialmedia marc meyer What’s great about this list? 

This weeks #Social Media Tweetchat Topic: Socializing My Business – What Comes After the Chit-Chat?

Direct Marketing Observations

Tags: social media hashtag social media jason breed kris colvin marc meyer social business

Crowdsourcing the Impact of Social Media on Non Profit Organizations

Direct Marketing Observations

Last week we had the pleasure to have Beth Kanter host our weekly tweetchat over at Hashtag social media. The subject was obviously about Non Profit Organizations and how social media can play favorably with them. This is the sweet spot for Beth and as a host, I have to say she was beyond amazing. She embodied all of the qualities you would want in someone engaged with their audience. Below is a summary deck of what occurred in this one hour tweetchat.

Monitoring “G”

Direct Marketing Observations

I was pulling some info about tomorrow’s # hashtag social media host Shel Holtz when I came across a video on his Posterous page about Gatorade’s  brand monitoring war room. The video is well done and I love how they are investing time and effort in polishing and managing the brand via a social media war room. But it was the comment below the video that bothered me. ooohhhhhh amazing !! You check the stats? of your websites ??? You gather tweets – with like, twitter search ? Sooooo impressed ! And you wonder why we  keep having to “sell&# social media?

This weeks #socialmedia tweetchat topic: The Next Big Thing is So Last Year #sm49

Direct Marketing Observations

Hashtags: #socialmedia, #sm49. When: Tuesday, March 2nd / Noon Eastern. Topic: The Next Big Thing is So Last Year. In the 49th edition of this popular and long-running chat series , Greg Verdino of Powered and Crayon fame,will be tackling on of his favorite topics and biggest business bugaboos — marketers’ exuberant (and often irrational) obsession with the next big thing, the flavor of the month, the latest but not-necessarily-greatest shiny object. How do you balance the benefits of strategic innovation with the risks of constantly chasing shiny objects?

This weeks #socialmedia tweetchat topic: Engagement Through Customer Service: Your Contact Center & Social Media

Direct Marketing Observations

As always, the chat will be Tuesday (01/05/10) at noon EST.  You are invited to join the discussion or at least follow along by tracking the hashtag #sm41 and be sure to include it in all your tweets.  We hear so much chatter that companies have to be participating in social media.  The chatter then leads into who should do it….and and Voila! single person is assigned to it.  That person is usually born of the marketing or public relations (PR) team and the goal is rather simple: 1. Listen and 2. chat it up in an effort to create customer relationships.  Customer Relationships!

How to Identify Popular Hashtags on Twitter

Spin Sucks

Hashtags are an integral part of the marketing strategy for the majority of successful social media marketers. The post How to Identify Popular Hashtags on Twitter appeared first on Spin Sucks. Social Media Twitter hashtag Hashtagify.me Comments Thanks! by Jack Danielson Thank you, Paula. I’m glad you liked the post. by Jack Danielson Genius!! Thanks for the great information!

Four Secrets of Successful Hashtag Marketing

Spin Sucks

By Laura Petrolino #hashtags Love them or hate them, despite many who might wish to the contrary, hashtag marketing isn’t going away any time soon. Just like selfies,  hashtags are so often used obtrusively. Hashtags can lace together and allow someone to easily follow conversation through multiple channels, participants, and even topics around one basic theme.

Using Facebook Hashtags for Your #FacebookMarketing

yMarketingMatters

When Facebook introduced its Twitter-like hashtag (#) feature in June, marketers began to buzz about the potential boosting effects that this new Facebook trend can bring to brands and businesses. Hashtags are gaining momentum on Facebook. Since Facebook hashtags are still in their infancy, setting a trend and getting your name out now is important. You can use them anywhere.

Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Posted in Hashtags Twitter. Hashtags have been around for a while. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers. Companies like Volvo have taken steps to use specific branded hashtags like #SwedeSpeak and #MyFirstVolvo to interact with specific consumers about particular topics.

5 Highly Effective Hashtag Tracking Methods

Sprout Social

Hashtags are much more than just a way to make Tweets and Instagram posts more entertaining. You’ve probably seen your fair share of random hashtags thrown onto the end of Tweets and Instagram captions that seem to serve no real purpose. When it comes to hashtag tracking, a lot of companies are in the dark. What hashtag should you use? What do you even need hashtags for?

Improve Your Marketing With Hashtags

yMarketingMatters

Hashtags are such a prominent part of online culture today that it’s rare to find anyone who doesn’t know what they are. Yet Yet even as most people have come to know what they are, many people still don’t understand how to use hashtags to improve marketing for their business. The proliferation of hashtags is truly incredible. Remember, hashtags have to be ONE word.

#HashAtIt: Now You Can Search Hashtags Over Multiple Social Platforms

The Realtime Report

Are hashtags part of your brand’s marketing plan? Hashtags work on multiple social networks – but until recently there was no easy way to search them on all of these platforms. Enter #HashAtIt.com ; the site bills itself as “the first social media search engine that gives users a way to gather information on any metadata tags (#hashtags) from popular social networks.”

Using Hashtags in Social Media Marketing

Pamorama

Hashtags are increasingly important in social media marketing campaigns. Only 24% of tweets include hashtags, but those that do receive twice the engagement of those without them. When used well, hashtags can be powerful tools that drive brand recognition, increase reach, build community, create buzz, and positively impact customer loyalty. What are hashtags? Twitter.

Hashtags, the Good the Bad, the Oh So Ugly

Janet Fouts

It can’t be over-stated how important it is to research a hashtag before you use it and to give a little thought to what people may do with it once you unleash it on the world. stuck to Twitter posts simply because they’re easier to embed, but most or all of these hashtags appear across social platforms. “What if I did an #AskThicke hashtag on twitter?”

The Best Way to Use Hashtags

SocialFish

Great primer from John Haydon, about using hashtags for #givingTuesday… or any other hashtag for that matter! Tips for Using Hashtags on #GivingTuesday from John Haydon. ————-. photo credit ). Featured Implementation

Are Facebook Hashtags Necessary

Small Business Mavericks

There has been a pretty strong contingent on Facebook trying to avoid hashtags. You can actually do some pretty cool things with Facebook hashtags. Such as: Click on hashtags, even if they originate on other services, such as Twitter. Search for a specific hashtag from your search bar. Compose posts directly from the hashtag feed and search results. Google+ started supporting hashtags just last month. You’ll also be able to click through to those services as well as to personal blogs and other websites that mention the hashtags.

Why Hashtags are Spam #hashtags

Bill Hartzer

Hashtags are spam that need to go away. According to reports that have hit the mainstream media lately, Facebook has just (finally) gotten #hashtags. Facebook tends to be a “late adopter” of a lot of technology and features, so you know that when Facebook “finally” gets a feature such as hashtags, the feature is on its way out. So, why are hashtags spam?

Are Hashtags Really Useful for Twitter Marketing? (Infographic)

SocialTimes Twitter

There are some standard pieces of advice among social media marketers: Create shareable content, include links, measure everything, use hashtags. However an analysis of more than 137,000 tweets by Ryan McCready, content editor at infographics design platform Venngage , suggests that hashtags may not be worth your time, and they may even be detrimental to your campaigns.

Why Twitter Hashtag Infographic Fails

Ari Herzog

Who spends so much time creating a hashtag? Let me simplify this monstrosity of a flowchart: Create your own hashtag if it doesn’t exist and if it is unique both for people to remember and for people to use to amplify your reach. Do not create your own hashtag if one already exists and if your participation will benefit you and others using it. It’s everywhere.

Use Hashtags to Find Your Target Audience on Instagram

Jenn's Trend

If you’ve used Instagram for more than 5 minutes, you know how prevalent hashtags are on the platform. And as a non-hashtag lover, I was one of those who hated the all-consuming use of these hashtags on Instagram. That is, until I realized their full potential and discovered ways to use hashtags strategically […]. They’re abundant!

How to Identify Popular Hashtags

Razor Social

Hashtags are used on social media channels and are important in your business – you may be missing a trick if you’re not using them. So let’s figure how how to identify popular hashtags… First… let’s talk about what hashtags are and why you need them! What are hashtags? Why are hashtags useful? How to identify popular hashtags.

How to Use Twitter Hashtags for Business

Harp Interactive

#hashtag As anyone who uses Twitter knows, the ‘#’ symbol, called a hashtag, is used to mark keywords or topics in a Tweet. Interestingly enough, Hashtags are simply a way to “tag” your tweet with subject matter to make it easy to be found. Blog How To Social Media Marketing Tools and Resources Twitter growing twitter hashtags hashtags for business how to find twitter followers social media twitter chatInterestingly enough, it was created organically by Twitter users as a way to categorize messages. Hashtags Anyone [.].

A Complete Calendar of Hashtag Holidays for 2017

Sprout Social

Ignored by traditional calendars these hashtag holidays are celebrated ad nauseum on social media. To help your team plan its 2017 social content strategy , We’ve cherry-picked a combination of generally celebrated, industry-specific and lesser known hashtag holidays and compiled them into a downloadable calendar below: Download. Is This Hashtag Holiday Brand Relevant?

6 Tips On How To Use #HashTags On Your Facebook

Social Media Network Marketing

6 Tips On How To Use #HashTags On Your Facebook

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How Do You Use Hashtags on Instagram?

agora pulse

Here’s a question I get a lot: Exactly how do you use hashtags on Instagram? If you can wade through all that noise and use hashtags correctly, you are more likely to get more views, followers , and overall business results. She hardly uses hashtags. And if Selena Gomez benefits from using hashtags, then you definitely will! Hashtags for Searches.

A Step-By-Step Guide to Launching a Branded Hashtag

Sprout Social

Chris Messina, currently a Developer Lead at Uber, is credited as the inventor of the hashtag on Twitter. Originally intended to group content based on subject matter, the hashtag has been adopted across every popular social platform and has cemented its place in our culture. One of the earliest brands to successfully adopt the hashtag was South by Southwest. Promotions.

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Hashtags are a great tool to track conversations about brands, companies, or events. They make it easy for users to follow discussions and keep up with the conversation, as well as allowing brands or event organizers to easily measure the buzz around their event.  A good hashtag  can help spread the message about your brand, company, or event far beyond your regular audience.

How to Promote and Measure Hashtag Campaigns

SocialFish

single hashtag can connect your brand messaging across each of the major social networks. Learn how hashtags can be used to engage your social audience and how you can measure their performance in cross-channel campaigns. Download this guide from Simply Measured to learn things like: What hashtags are and why you should be using them. How successful brands are using hashtags.