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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Social media is a cut-throat world. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Read on to learn how to run an effective social media competitive analysis.

Analysis 186
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Book Review: The Social Media Strategist

Dave Fleet

.” Not words you usually expect to associate with a social media book. For anyone who is looking for a solid primer on social media within corporations, though, those two words perfectly describe Christopher Barger’s book The Social Media Strategist: Build a Successful Program from the Inside Out.

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Reddit Publishes New Guide to Key Ads Best Practices

Social Media Today

Reddit's "Retail Advertising Handbook" includes a range of valuable tips and pointers.

Reddit 207
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Reddit Publishes New Guide to Key Ads Best Practices

Social Media Today

Reddit's "Retail Advertising Handbook" includes a range of valuable tips and pointers.

Reddit 169
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8 Things To Know About Social Media Compliance

Keyhole.co

By now, pretty much all businesses know the importance of social media. Worldwide, there are nearly 5 billion social media users. Social media compliance sounds easy. In this article, we’ll explore 8 important lessons about social media compliance – but first, what exactly is it?

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Why Do We Need a Social Media Policy?

SocialFish

While giving a webinar, Managing the Risks of Social Media , for Higher Logic , I got an unexpected question: “Why do we need a social media policy?” Of course you need a social media policy. Every social media practitioner ( Maddie, Lindy , and me to name a few) will tell you that you need one.

Policies 222
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Organisations are flying blind – social listening can help

Audiense

This is a guest blog written by Ray Poynter, Chief Research Officer with Potentiate, the Founder of NewMR , and author of the book Handbook of Online and Social Media Research. Connect with him on Twitter and LinkedIn.

Handbook 145