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AMA Handbook of Public Relations Published

Bill Hartzer

Dilenschneider gives veterans and neophytes in the industry the information they need to succeed in THE AMA HANDBOOK OF PUBLIC RELATIONS (AMACOM; February 28, 2010; $35.00 Dilenschneider is widely published and author of several books including A Briefing for Leaders, On Power, The Critical 14 Years of Your Professional Life, Moses: C.E.O,

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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

How often do they publish each? X/Twitter Competitive Analysis Image source How often do they post? The best approach is to take a page from the business school handbook and perform a SWOT analysis: S trengths: These are areas where you’re currently ahead of the competition. What do they say in their Instagram bio?

Analysis 186
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Mark Schaefer on The Tao of Twitter

Ari Herzog

Mark Schaefer introduced his first book, “ The Tao of Twitter ,” on his blog on February 15, 2011. In that blog post, he wrote , “Every Twitter success story, case study, and business benefit has a common formula.” If you dissect any Twitter “success story” it may appear like luck.

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Mark Schaefer on The Tao of Twitter

Ari Herzog

Mark Schaefer introduced his first book, “ The Tao of Twitter ,” on his blog on February 15, 2011. In that blog post, he wrote , “Every Twitter success story, case study, and business benefit has a common formula.” If you dissect any Twitter “success story” it may appear like luck.

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Guest Interview with Mark Schaefer on The Tao of Twitter

Ari Herzog

Mark Schaefer introduced his book, “The Tao of Twitter,” on his blog on February 15, 2011. In that article, he wrote , “Every Twitter success story, case study, and business benefit has a common formula.” ” If you dissect any Twitter “success story” it may appear like luck. You imply there are?

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Why Do We Need a Social Media Policy?

SocialFish

Regardless of your beliefs about social media, it is here to stay – 500 million people on Facebook or 175 million registered users of Twitter can’t all be wrong. To combat these issues, associations wrote email policies for the employee handbook and trained their staff on the proper business use of email.

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Share This Too: Richard Bagnall Returns to #measurePR (Pt. II)

Waxing UnLyrical

Richard very generously offered to give away a second copy of Share This , the excellent “social media handbook for PR” published by CIPR (it sold so well in Europe that Share This Too will soon be published ). Twitter Facebook Google+ LinkedIn Share This Too: Richard Bagnall Returns to #measurePR (Pt.

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