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AMA Handbook of Public Relations Published

Bill Hartzer

Dilenschneider gives veterans and neophytes in the industry the information they need to succeed in THE AMA HANDBOOK OF PUBLIC RELATIONS (AMACOM; February 28, 2010; $35.00 Dilenschneider is widely published and author of several books including A Briefing for Leaders, On Power, The Critical 14 Years of Your Professional Life, Moses: C.E.O,

Handbook 100
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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. How often do they publish each? But, on its own, that’s not enough to build a social media strategy around.

Analysis 186
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Why Do We Need a Social Media Policy?

SocialFish

To combat these issues, associations wrote email policies for the employee handbook and trained their staff on the proper business use of email. Your employee handbook is full of such documents and should also include social media guidelines. Don’t just publish the guidelines and expect people to follow them. Clarification.

Policies 222
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Share This: a Recap of #measurePR with Richard Bagnall (Pt. I)

Waxing UnLyrical

And to make sure that the pr measurement provided is future looking and can drive strategy. who won a copy of CIPR’s recently published Share This , to which Richard contributed a chapter. Share This is billed as “the social media handbook for PR,” and it is very well-written (Richard sent me a copy).

Storify 200
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8 Things To Know About Social Media Compliance

Keyhole.co

You need a compliance strategy At best, failure to be compliant can make you appear red-faced in front of your customers. To avoid this, you need to implement a compliance strategy. Designing the right strategy can take time, as there are lots of factors to consider. Luckily, a compliance strategy can have a lot of advantages.

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Top SocialFish posts of 2010

SocialFish

Particularly in the first half of the year, I personally will be doing a tiny wee bit less blogging as Jamie Notter and I are writing a book for a major publisher who will have us on strict deadlines until the book is published in September (stress). 3 Is the Magic Number: Ideas for Framing Your Social Media Strategy.

Postrank 170
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Increasing Brand Reach Through Employee Advocacy

Socialmedia.biz

Over the past few months, more people and publishers have shifted their focus to employee advocacy. Marketers often put faith in their social media marketing strategies because they trust the ideas, recommendations, and thoughts of their followers and peers. That’s what makes a social media marketing strategy so powerful.

Brands 84