Mark Schaefer on The Tao of Twitter
Ari Herzog
APRIL 16, 2012
If you go into Twitter with the mindset that you are trying to “sell” or market to people, you’re probably to fail. One day after class, a student told me that the handbook was worth the price of the entire class! Fleshing out the handbook into a book seemed to make sense. There aren’t any Twitter rules?
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