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Reddit Publishes New Guide to Key Ads Best Practices

Social Media Today

Reddit's "Retail Advertising Handbook" includes a range of valuable tips and pointers.

Reddit 201
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Reddit Publishes New Guide to Key Ads Best Practices

Social Media Today

Reddit's "Retail Advertising Handbook" includes a range of valuable tips and pointers.

Reddit 165
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AMA Handbook of Public Relations Published

Bill Hartzer

Dilenschneider gives veterans and neophytes in the industry the information they need to succeed in THE AMA HANDBOOK OF PUBLIC RELATIONS (AMACOM; February 28, 2010; $35.00 If you are a Public Relations Specialist, how can you exploit what’s new and exciting on the technology front without overlooking traditional media that still matter?

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Organisations are flying blind – social listening can help

Audiense

This is a guest blog written by Ray Poynter, Chief Research Officer with Potentiate, the Founder of NewMR , and author of the book Handbook of Online and Social Media Research. Connect with him on Twitter and LinkedIn.

Handbook 145
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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

The best approach is to take a page from the business school handbook and perform a SWOT analysis: S trengths: These are areas where you’re currently ahead of the competition. But all that information is only useful when you give it context: why does this matter, and what can we learn from it?

Analysis 188
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Snap Takes A Page From Netflix’s Handbook, Draws From User Data To Pick Programs

Forbes Social Media

Snap announces 10 new Snapchat original series, which it develops to reflect the tastes of its users.

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Book Review: The Social Media Strategist

Dave Fleet

Ultimately, if you’re working on social media within an organization and need a handbook as you get started, I can hardly recommend The Social Media Strategist more strongly.