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Please Comment on WOMMA’s Ethics Code

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The Word of Mouth Marketing Association (WOMMA ) is seeking public comments on its Ethics Code until January 5. The recently introduced FTC Guidelines, in fact, make numerous positive references to WOMMA’s Ethics Code. Please take a moment to review these disclosure guidelines at the Living Ethics blog and provide your comments.

Comments 162
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Live Tweeting Requires Ethical and Legal Considerations

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The effect of the use upon the potential market for, or value of, the copyrighted work. Despite the federal government’s unwillingness to establish numerical guidelines for fair use, many organizations have set their own limits. I did not find a UC policy covering other fair use guidelines.). The nature of the copyrighted work.

Fair Use 184
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Webinar: Practical Social Networking

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During the first half hour, Patrick will discuss “Internet Marketing Secrets for the Self-Employed. He’ll give a comprehensive and detailed marketing roadmap for entrepreneurs, small business owners, commission salespeople and service professionals who wish to grow their business online. Build an Effective Website.

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FTC to Penalize Questionable Blogging Practices

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The pending changes to the guidelines have been made available for public comment for some time, and were discussed in detail by J. Removal of all of these mysterious connections between sponsors, bloggers and celebrity endorsers is absolutely required for social media to reach its absolute effectiveness as a corporate marketing tool.

Questions 195