Waxing UnLyrical

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How To Translate Your Company Purpose Into Slick Visual Branding

Waxing UnLyrical

Create a set of brand guidelines. What you must do, then, is create set of brand guidelines: a document that clearly states everything from the fonts you use to the types of stock images you’ll allow to be associated with you. This is also great for finding subtle ways to stand out.

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Ethics and Accountability in Public Relations are Non-Negotiable

Waxing UnLyrical

Sadly, not every PR practitioner abides by this Code… just as not every doctor abides by the ethical guidelines of the American Medical Association. PRSA’s guidelines cover a variety of scenarios, and it doesn’t take a rocket scientist to draw analogies to situations that are not specifically described. Back to “Scandal.”

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How Long Can We Get Away With It?

Waxing UnLyrical

While Facebook is busy elsewhere, Maltese companies have been busy taking the opportunity to experiment and develop campaigns and promotions, many of which pay little or no regard to the promotions guidelines. That doesn’t mean, however, that brands that blatantly defy the guidelines aren’t taking a risk.

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PR Ethics … “You CAN Handle the Truth”

Waxing UnLyrical

Page provided guidelines for this conundrum in what is known as familiarly as “The Page Principles of Public Relations Management:”. So how do or should we communicate sensitive, potentially-troubling information to those who have a right to that information? Public relations icon Arthur W. Tell the Truth.

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Become the Pied Piper of Community Building

Waxing UnLyrical

Many organizations have voice and tone guidelines, which are great, but when it comes to one-to-one interactions it often comes off as inauthentic, which is the quickest way to kill any potential relationship with a new follower.

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What Happens When Leadership Starts Saying “Yes”

Waxing UnLyrical

We need social media guidelines!”. A directory is important not only so stakeholders can find all of the institution’s social media spaces, but for my office to get a handle on just how many sites are out there and whether or not they comply with the University’s policies and guidelines. It was a catastrophic success.

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Influencer Engagement: Finding a Fit

Waxing UnLyrical

Selected influencers receive our key messaging and voice and tone guidelines, which they may tailor to align with their own brand presence. Our goal primarily is to drive desired behavior change, not just amplify reach. We analyze and identify who influences our customers, where they are and why they are influencers.