Janet Fouts

APRIL 13, 2011

If so, create categories for these topics and group them together. If it’s loading too slowly get rid of some of those Javascript widgets! Is your content authentic and is it easy for a user to scan the navigation and find relative information? Use keywords that are important and relevant to the post in your titles.

Guidelines 121

Guidelines Widget Marketing RSS 121

Janet Fouts

JUNE 11, 2012

Use Pinterest as a focus group. Like in the case of Oreck, this is not about the widget you sell, it’s about the mindset of the person who might be interested in it and also to show a bit of the human side of the company. Just look at what West Elm is doing with their Pinterest pages. What do you want to know about? Be inspirational.

Strategy 165

Strategy Fashion Collaboration Widget 165

Janet Fouts

FEBRUARY 20, 2012

Start with a core group of pins and then drip them in over time. Ph, and of course don’t forget to share your pins on social networks, add the Pinit button to your blog and maybe even add a widget with your recent pins to let people see what is important to you. Here’s one just for the boys, er, men, called Board of Man.

Collaboration 135

Collaboration Curation Widget SEO 135