The GAP, ROI, and Awareness
Josh S Peters
SEPTEMBER 18, 2009
You want people to have the desire to be your loyal customer because if they are they’ll be part of an exclusive group that gets XYZ benefit. Even there, the majority of the links they sent out directed people to the FaceBook group. Heck, even their campaign URL ( [link] ) just redirects to their FaceBook group.
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