Waxing UnLyrical
AUGUST 20, 2014
And I’m really psyched that my friend Brian Vickery of Mantis Technology Group will be our guest; I literally had to twist his arm to join, because he’s convinced he has nothing to say on “PR metrics.” Labor Day is September 2, so the September #measurePR will be deferred by a week.
Webbiquity SMM
MARCH 30, 2012
If you’ve got the budget, the quickest and easiest way to build a list is by using a PR and social media monitoring tool such as Cision , Vocus or MyMediaInfo. Find relevant groups on Facebook and LinkedIn. Note how many groups you find, how large the groups are, and how active they appear to be.
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Webbiquity SMM
AUGUST 9, 2010
Mid-sized to large firms may rely on fee-based social media monitoring tools like Radian 6 , Alterian SM2 , Cision or Vocus which provide automated sentiment tracking, while global brands can use tools like Neilsen BuzzMetrics or Cymfony. Influence: a.k.a.
Adam Sherk
APRIL 30, 2013
Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management. So that’s a good group of tools to get you started. But the same general approach applies to any industry. A shared Google Doc is a workable option for team collaboration.
Convince & Convert
JUNE 1, 2011
Guest post by Stacey Acevero , social media community manager at Vocus and PRWeb. Integrating social media into your online marketing mix can be a lot like the first day of school. Make Sure to Make Friends. Go beyond writing a press release , a blog or posting company content into social streams.
Convince & Convert
JULY 9, 2013
Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. Likewise, you can search on Twitter and LinkedIn as well as use PR tools such as Vocus and Cision to find influencers.
Webbiquity SMM
AUGUST 23, 2010
The “no&# group will counter that the metrics and tools haven’t yet matured, or that social media is too amorphous to even be measurable, or that it is rapidly becoming simply part of the plumbing or wiring of a modern organization, making ROI immaterial.
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