Sherrilynne Starkie

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HMV’s Twitter nightmare

Sherrilynne Starkie

Then last week, as 190 people were in the midst of hearing that they were losing their jobs, the company’s Twitter account was hijacked by disgruntled employees who live tweeted events as they unfolded. hmvXFactorFiring”, and “We’ve all been fired, in a group, of 50+ people! Meet the woman who took over the HMV Twitter account.

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How to be smart on Twitter

Sherrilynne Starkie

Twitter has gone mainstream as people, brands and organizations flock to the social network. Maybe there is no real value in Twitter, or at least, no value in the way a brand is using Twitter. Start by taking a good look the Twitter community. This is an indication of how these followers tend to use Twitter.

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Will private conversations change Twitter?

Sherrilynne Starkie

Social network Twitter has introduced a new feature: Private Conversations and it just might be a game changer. The group function lets users start conversations with their followers and all participants are not required to be following one another to take part. Twitter’s official blog offers few answers. unfinishedbusiness.

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Top Five: New Whatsapp for Business

Sherrilynne Starkie

Facebook, Instagram, WhatsApp and Twitter have all launched new apps or features this week. It includes multimedia messaging, free calls, free international messaging, and group chats. Sponsored Moments come to Twitter. Twitter is converting Moments into its version of Snapchat’s Publisher Stories. Sherrilynne Starkie.

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Twitter improves lists

Sherrilynne Starkie

Twitter is now letting users add up to five lists as alternative timelines in the main Twitter app. It means users can swipe between different groups of accounts directly from the home screen. I’ve been using Twitter lists for years and see them as the primary value of the tool.

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Top Five: Google is shuttering G+

Sherrilynne Starkie

Top stories this week include Facebook’s crackdown, Google’s continuing investment in quality news, another new Instagram feature, the final throes of Google’s G+ and how all emoji are being treated equal on Twitter. All emoji are equal on Twitter. Facebook cracks down on link bait and ad farms. — SS.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada. Forty-two per cent of us are on Twitter and half of those users are on it daily. But, my challenge to you is to put that paradigm aside and think about the four main groups media types.

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