Jeff Esposito

article thumbnail

A social media focus group in the 99-year old home of the Red Sox

Jeff Esposito

So when I got an invitation from the Boston Red Sox to visit their home offices for a Twitter focus group, I could not have said yes quickly enough. On July 28, I arrived at the discreet offices near Yawkey Way and was shuttled into a conference room with 10 other members of the Sox Twitter community.

article thumbnail

The Social Media Venn Diagram

Jeff Esposito

You also see many folks on Twitter and Facebook sharing their latest posts over and over as it’s a way to bring more people to seeing what they are doing. One downside to oversharing is that communities like Twitter seem to self police themselves. It has more pop-ups than VH1’s Pop-Up Video.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Social Media’s Redheaded Stepchild

Jeff Esposito

There are also a number of groups and associations that can be joined and used for interaction with others within industries of interest. LinkedIn allows users to provide status updates (much like Facebook and Twitter) or integrate other social media profiles. Feel free to connect with him on Twitter at @OffThe_Record. .

article thumbnail

Have we lost civility in social media? Yes we have

Jeff Esposito

Making groups to take down and belittle folks who do social media wrong is bullying by another name. Doing it on Facebook and Twitter doesn’t make it right. . <I know you thought it was hilarious and the best ever or whatever else Buzzfeed said> We’re better than this. Passive aggressive is a waste of time.

article thumbnail

Global Pulse of Social Media in 2011

Jeff Esposito

Unlike many reports that focus on one network and give some interesting stats, this study takes a look at four major social groups surveying companies across four geographical regions – USA, Europe, Asia-Pacific and Latin America. Below are the stats that really stood out to me: Asian companies saw a 68% growth in corporate Twitter accounts.

article thumbnail

Without a change in expectations, social CRM is destined to fail

Jeff Esposito

Last week a good friend posed a question in a social group about a company not getting back to her after tweeting to them about a duplicate charge. Many of us have had a poor experience with a company and have taken to Twitter or their Facebook page to rant.

article thumbnail

Speech! Speech! 6 Ways You Can Sell It Like A Politician

Jeff Esposito

They’re for anyone who has to stand in front a group of people and get their point across. When you stand before a group of people and you’ve yet to speak one word, what are people thinking? A 20+ year PR veteran, she was named one of Twitters’ Top 75 Badass Females and Toronto’s Top 150 Social Media Influencers. No, really.

Groups 46