article thumbnail

The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem.

URL 103
article thumbnail

12 Facebook publishing tools for your brand in 2024

Sprout Social

Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. If you take advantage of a Facebook publishing tool, you will be empowered to have a tool semi-automate your social media management tasks.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

13 Best Hashtag Tools for Analytics, Tracking, and More

Hootsuite

Hashtag tracking tools compile all of this data to make it easy for you to plan, refine, and test your hashtag strategy. #1 1 Analytics Tool for Growth Beautiful reports. Start free 30-day trial 13 best hashtag tools for 2024 Hashtag analytics tools 1. Keep in mind that this hashtag monitoring tool is only for Instagram.

Hashtag 91
article thumbnail

A Guide to Standard Events, Custom Events, and Custom Conversions

Jon Loomer

Someone visited our website and performed a specific action or group of actions that are important to us. How They’re Used Standard and custom events have the same uses, so we’ll group them together in this section. Meta does offer a no-code option for creating standard events called the Event Setup Tool in Events Manager.

Eventful 171
article thumbnail

How to Attract More People to Your Facebook Group

agora pulse

A Facebook Group is a fantastic tool for building community—when people are regularly showing up. But what can you do if no one is joining your Facebook Group? Having people join your Facebook Group can be challenging. Name Your Facebook Group for Success. Choose the Right Facebook Group Type. Be searchable.

Groups 99
article thumbnail

How to Attract More People to Your Facebook Group

agora pulse

A Facebook Group is a fantastic tool for building community—when people are regularly showing up. But what can you do if no one is joining your Facebook Group? Having people join your Facebook Group can be challenging. Name Your Facebook Group for Success. Choose the Right Facebook Group Type. Be searchable.

Groups 101
article thumbnail

Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

HootSuite 120