Webbiquity SMM

AUGUST 24, 2021

National Geographic stands apart from that group, at #11. It’s also odd, given that Twitter is still viewed as the second-best social network for B2B marketers , that there is only one (somewhat) business-related account among the most-followed group—Bill Gates at #20. Instagram ads reach 140 million users in the U.S.,

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Webbiquity SMM

JUNE 7, 2018

Join Niche Groups. Enlarge your network by searching for and joining groups that are relevant to your business. There are numerous groups on LinkedIn within most industry segments; look for those that are active and have a large networking capacity. You can also use the tool to manage your whole influencer marketing campaign.

B2B 217

B2B Brands LinkedIn Influencer 217

Webbiquity SMM

FEBRUARY 14, 2020

This includes knowledge or social media advertising, social media management, and social media aggregator techniques, as well as the most popular tools used to monitor, design, and manage social media marketing campaigns. Social media itself is teeming with self-help groups and forums that aim to help like-minded professionals.

Skills 165

Skills Social Media Social Media Management HootSuite 165

Webbiquity SMM

MARCH 31, 2020

Of the top 500 people in event marketing per BizBash magazine (a group that should definitely be social media active), just 119 —less than a quarter—even have a Twitter account, and many of those are inactive. Most providers of brand monitoring tools don’t even bother monitoring their own brand mentions on Twitter.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Webbiquity SMM

MARCH 30, 2012

If you’ve got the budget, the quickest and easiest way to build a list is by using a PR and social media monitoring tool such as Cision , Vocus or MyMediaInfo. If not, or to supplement the results from those paid tools, do some manual research using free tools like AllTop , Technorati and Google Blog Search.

Vocus 184

Vocus Alltop Message Boards Klout 184

Webbiquity SMM

FEBRUARY 13, 2018

Across all age groups, 43% of people trust social media advertising. So even if your engagement efforts are focused on just a few platforms, use a social media monitoring tool to check for brand mentions, comments, support issues, etc. Almost half of GenXers (46%) trust social ads, while less than a third (31%) of baby boomers do.

Social Media 178

Social Media Marketing Hubspot Trends 178

Webbiquity SMM

DECEMBER 12, 2012

Susan Gunelius outlines five social networking features unique to Google+, including circles (which enable you to “separate your customers from your colleagues and online influencers from your business partners”) and hangouts (which can be “used for things like small-group webinars, question and answer sessions, and more”).

Google 216

Google Tips Bookmarklet SEO 216

Webbiquity SMM

DECEMBER 16, 2013

What are some of the best tools and resources to help marketers create compelling infographics? The State of B2B Content Marketing: Tactics, Sharing Tools and Metrics [INFOGRAPHIC] by Social Media Today. Over 100 Incredible Infographic Tools and Resources (Categorized) by DailyTekk. ** 5 STARS.

Content 201

Content Marketing B2B Journal 201

Webbiquity SMM

DECEMBER 6, 2010

Both are critical tools for dealing with bad news or crisis situations. But many organizations in both groups still treat the functions as separate silos—or worse, mix them awkwardly, damaging both efforts. Social media and PR would seem to be natural allies. And both rely on the ability to tell an interesting story.

Press Release 211

Press Release Social Media Social Bookmarking Blogger 211

Webbiquity SMM

FEBRUARY 16, 2011

For anyone seeking to expand their professional network online, market to professionals, get advice from peers on business products and services, find a job, or hire the right candidate, LinkedIn has become an indispensable tool. participating in groups and answering questions). participating in groups and answering questions).

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

DECEMBER 12, 2018

It means that in addition to having a presence and engaging with your customers on social networks, you also use monitoring tools to actively crawl the web and social media platforms looking for any mentions of your brand. Currently, social media is primarily used for customer service (i.e., Personalizing the Customer Experience.

Trends 166

Trends Marketing Influencer Video 166

Webbiquity SMM

DECEMBER 21, 2010

The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Twitter, Facebook and LinkedIn groups, community sites (e.g. Provide customer support. Share this on Bebo.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

JANUARY 24, 2019

There are dozens of tools, including market leaders like Hootsuite , SocialOomph , and Buffer, that can help you get started with automating your social media postings. Pick the platforms where you want to be active; it is a good idea to restrict your focus to the 2-4 largest social networks for your target group. Attempting this (e.g.,

Social Media 164

Social Media Marketing Hashtag Campaign 164

Webbiquity SMM

JANUARY 30, 2020

Use a tool like RiteTag or Hashtagify to find the most popular hashtags in your niche and include them in your social media posts. There are many powerful tools that can help you track trending hashtags in your niche. Do you want to target people from any specific gender, age, or interest group? Leverage Hashtags.

Brands 159

Brands Airlines Hashtag Influencer 159

Webbiquity SMM

MARCH 14, 2017

Use the tools here to retouch images, add layers, apply effects, overlay text, create collages, replace colors, optimize file sizes, crop images, add transparency, rotate, resize, blur, distort, add icons and stickers, cartoonize photos, drop backgrounds, and more. Photos of faces even more so, generating 38% more likes and comments.

Tools 185

Tools Sample Samples Price 185

Webbiquity SMM

JULY 24, 2018

Here are seven categories of tools that will help companies optimize social media marketing efforts as well as assisting with employee advocacy, customer services, and other business functions. Social Media Monitoring Tools. All of these tools monitor updates on multiple social media sites in real time. Facebook Marketing Tools.

Tools 170

Tools Social Media Lithium Netvibes 170

Webbiquity SMM

JUNE 15, 2010

But on the other hand, social media is not simply another channel, i.e. to be lumped into a group such as radio, TV, outdoor, print, and social media. But social media isn’t about reaching the largest number of individuals in a particular group, but rather about reaching and engaging those who are most passionate.

Social Media 171

Social Media Technorati StumbleUpon Digg 171

Webbiquity SMM

JUNE 7, 2010

One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. Social media is being used in multiple functions across the enterprise, from product development (e.g. Share this on Bebo.

Social Media 160

Social Media Crowdsourcing Technorati StumbleUpon 160

Webbiquity SMM

JANUARY 24, 2017

Here are nearly three dozen tools that can help grow your following, increase engagement, monitor brand and keyword mentions, benchmark competitors, research accounts, analyze sentiment, schedule tweets, and more. This is my favorite tool for building our audience on Twitter.” 1) TwitterCounter. Google Review Count: 436.

Tools 100

Tools Twitter Sample Samples 100

Webbiquity SMM

JUNE 20, 2011

Twitter was riddled with tweet spam early in its ramp up phase, though the service has added tools and made other significant strides since then to combat spam and p*rn on its network. LinkedIn has had problems with LinkedIn group spammers , though the business social network has responded by creating new group management tools to fight spam.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

FEBRUARY 2, 2012

But you often do want to socialize and share daily which is what you can do on Twitter or Facebook” and “There are better niche communities where you can get your questions answered, for example specialist communities or LinkedIn groups.” ” A Marketer’s Guide to Quora by HubSpot Blog.

SEO 146

SEO Hubspot MySpace Patterns 146

Webbiquity SMM

AUGUST 9, 2010

Others argue that social media is a tool , not an event, so applying an ROI to social media is akin to calculating the ROI of your phone, or that at this point the business risks of ignoring social media are so great that ROI is immaterial. . This category can also include metrics like blog visitors and RSS / email subscribers.

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

APRIL 19, 2011

Avoid these dirty dozen of the most common social media marketing mistakes and you’ll be well on your way making social media not just an effective vehicle for marketing and PR, but a productive tool across your organization. Failing to LISTEN. Social media is about having a conversati0n with your prospects, not broadcasting to them.

Social Media 193

Social Media Sysomos Case Study Hubspot 193

Webbiquity SMM

NOVEMBER 16, 2010

Use social media monitoring tools to find the people who are talking about your company, your competitors, and key industry terms. Social Mention , Alterian’s SM2 Freemium and Google blog search are helpful free tools, and a growing number of commercial suites are available. Join the same LinkedIn groups.

Alterian 189

Alterian SM2 Social Media Influencer 189

Webbiquity SMM

DECEMBER 26, 2012

Wendy Marx offers 10 tips for amplifying hard-earned media coverage, such as promoting your press in your blog, spreading the word via social media, linking to your news from appropriate LinkedIn groups, and “Rework(ing) an article to function as an abstract for a speaking proposal.”

Tips 202

Tips B2B Journal SEO 202

Webbiquity SMM

JUNE 6, 2016

Building a core group of employees advocates may seem overwhelming, but it can be broken down into a small number of easily managed steps. Provide Tools. Clients who have meaningful interactions with employees — both online and off — form an emotional connection and a deeper level of trust.

Brands 100

Brands Loyalty Survey Exercises 100

Webbiquity SMM

NOVEMBER 30, 2017

Even though marketers can categorize potential customers into preference-based groups, there’s still a huge flaw in applying section generalisation. In reality, automation is just a tool and it cannot guarantee success in marketing. Say no to automation if you’re dealing with too many variables. Final thoughts.

Marketing 180

Marketing Hashtag Campaign HootSuite 180

Webbiquity SMM

MAY 3, 2016

There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. A tool to measure digital results, discover business opportunities, monitor competition, and benchmark performance. A very good spying tool where you can see your competitors website analytics.” 3) BuzzSumo.

Tools 100

Tools Sample Samples Price 100

Webbiquity SMM

SEPTEMBER 21, 2010

New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises. For example, it took me just minutes to create my own newspaper organizing tweets and links from the smart group of local Minneapolis Twitters I follow.

Aggregator 187

Aggregator Paper.li B2B Content 187

Webbiquity SMM

MAY 24, 2010

On the consumer side, the largest cohort of Facebook’s user base is the 35-54 age group, and the fastest growing is the 55+ cohort. The tools of social media are (mostly) free, but the time, effort and expertise required to make social media marketing effective has real costs. Social media is only for the young. Not really.

Social Media 220

Social Media Marketing Cost Guidelines 220

Webbiquity SMM

SEPTEMBER 9, 2014

Employees have been finding ways to distract themselves, and others, and generally waste time at work, for pretty much as long as groups of human beings have worked together. . • Fear that employees will waste time on social sites. Employees intentionally wasting work time are a sign of poor hiring, poor motivation, and/or poor management.

Yammer 198

Yammer Policies Social Media Yahoo 198

Webbiquity SMM

MAY 21, 2015

Ann Smarty knows SEO inside and out, and is the guru-ess of online tools. In the moments after rattling off this list, my first thought was: not bad, for a group quickly compiled off the top of my head. She also hosts the highly popular weekly Viral Content Buzz Twitter chat.

Social Media 100

Social Media Marketing B2B List 100

Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? At this point, the adoption of social media tools is so widespread as to constitute just another communication channel. Among social media pundits, the debate rages on.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

MAY 10, 2011

An IT services firm donated the time of several of its developers to local non-profit groups for a weekend. These can be things like lists (e.g.,

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

NOVEMBER 23, 2010

Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward. Sure, surveys and focus groups still have their place, but you can learn a lot from what they’re saying in social media circles. Here are a few reasons why: Social media makes it easy to reconnect with old friends and co-workers.

Social Media 192

Social Media Committee Press Release Posterous 192

Webbiquity SMM

OCTOBER 5, 2010

71% of business users now say Twitter is a useful tool, up from 59% a year ago. Which tools are most helpful? You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. Benefits of Twitter by Boomtown Internet Group.

Tools 207

Tools Twitter Tips Statistics 207

Webbiquity SMM

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

Review 152

Review Social Media Marketing Handbook 152