Small Business Mavericks

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Using Facebook’s Inbuilt Tools To Increase Your Reach

Small Business Mavericks

Facebook has tools that you can use to extend your reach. One of those tools is the Interests List. Facebook has a range of tools available to business owners who decide to create business pages. If your business handles group deals well, you can promote these through Facebook.

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How To Use LinkedIn For Reputation Management

Small Business Mavericks

Did you know you can use LinkedIn as a reputation management tool? LinkedIn has several features that make it a great tool for managing your reputation online. Optimize your entire profile for search and it becomes a searchable reputation management tool. Here are 6 ways you can manage your reputation using LinkedIn.

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5 Ways To Get More LinkedIn Leads

Small Business Mavericks

Join and participate in groups – Join groups where members of your target market might be hanging out. If you are a freelance writer, don’t just go to writing groups where you’re more likely to encounter other writers. Instead, join groups whose members are likely to hire writers. Don’t pass on it.

LinkedIn 101
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How To Use An Empathy Map For Marketing

Small Business Mavericks

Understand Your Customer With This Tool. An empathy map is a tool. This is done with lots of input from a large group and takes things like your buyer personas, worldviews, and feedback you’ve collected from customers. Emotions trigger response far more than logic does, especially in marketing.

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5 Ways Social Media Can Generate Leads

Small Business Mavericks

Social media has become huge lead generation tool for many businesses and online entrepreneurs, but there is more than one way to generate leads through social channels. Groups – Affinity groups are a great way to generate leads. The fact that they joined your group means they are interested in your topic.

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5 Ways Social Media Can Generate Leads

Small Business Mavericks

Social media has become huge lead generation tool for many businesses and online entrepreneurs, but there is more than one way to generate leads through social channels. Groups – Affinity groups are a great way to generate leads. The fact that they joined your group means they are interested in your topic.

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Is April Fool’s Day Another Marketing Opportunity?

Small Business Mavericks

Use your joke as a branding tool – Some of the most successful commercial April Fool’s jokes involve brands introducing fake items for sale, new product lines based on previous successful ones, and jabs at the competition. Be careful with that last one. You don’t want to get sued. You fooling around.

Discount 101