Sherrilynne Starkie

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Top five: New features tools and services from the ‘Big Three’ (plus Pinterest)

Sherrilynne Starkie

Top five: New features tools and services from the ‘Big Three’ (plus Pinterest). With the introduction of a new features for use on pages, events and groups we are all going to see a lot more stories in our Facebook feeds including Stories posted to Instagram and Messenger. Sherrilynne Starkie. followers . Nov 26, 2017.

Features 230
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JD Wetherspoon quits social media: a bad workman blames his tools

Sherrilynne Starkie

Often they have additional qualifications, certifications or designations from professional groups and associations such as the International Association of Business Communicators (IABC) , the Chartered Institute of Public Relations (CIPR) or the Chartered Institute of Marketing (CIM).

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Top Five: Facebook ads are getting smarter

Sherrilynne Starkie

Facebook Merges Instagram Direct with Page Inbox, Allows Page Access to Groups. In the upcoming weeks, Facebook is allowing pages to participate in groups. YouTube is expanding the test of its “Explore” feature, a discovery tool first introduced within its iPhone app.

Facebook 150
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Facebook’s little secret…

Sherrilynne Starkie

It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. The idea was to restrict this skittish company’s FB presence to the secret group as proof of concept so the management team could get used to the idea of social media. Originally published January 12, 2011).

Groups 337
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Top Five: The night that YouTube went dark

Sherrilynne Starkie

I guess Coke has never heard of the concept of using focus groups to test marketing. Google has launched a new version of its Shopping Insights tool which uncovers products and brands popularity and trends in the U.S. It’s a free tool, available to everyone. — SS. Snapchat launches 12 daily scripted shows. — SS.

YouTube 199
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Top Five: Google is shuttering G+

Sherrilynne Starkie

They were using multiple fake accounts to post massive amounts of content across pages and groups to drive traffic to ad farm websites. Keeping tweets short and sweet makes Twitter a more useful tool for businesses. They generate income for each website visitor. — SS. A simple emoji had counted as two characters. — SS .

Google 279
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Content demand: how to cope

Sherrilynne Starkie

To cope, you need to create a ‘culture of content’, according to recent research from the Altimeter Group. The content leader will work with PR, social media and marketing teams and anyone working in a customer-facing group. Shared access to common tools will streamline creation, curation, measurement, analytics and deployment.

Content 282