Josh S Peters

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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

Check Google adwords tools and trends to find the search terms used most by your consumer and your competitor’s consumer. Talk to your front line employees, sales reps, and data collected from social listening tools to create content your customers want and need. Check out Forums, wikis, groups, blogs, etc. Participate.

Strategy 186
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Guest Post – Twitter: It’s Not Just About The Numbers

Josh S Peters

If you think of your Twitter account as more than just a tool to generate numbers, you’ll be able to succeed both in the Twittersphere and elsewhere online and in real life. Certainly following a large group and hoping they will follow you will create a temporary surge of traffic, but that traffic will not sustain itself.

Twitter 189
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Using Social Media in a Loyalty Campaign | Shuaism

Josh S Peters

You want people to have the desire to be your loyal customer because if they are they’ll be part of an exclusive group that gets XYZ benefit. Verify that everything is working in regards to rewards, any related online tools, and partners involved. Instead think about private groups. Don’t jump in and make it up as you go.

Loyalty 113
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The FINAL word on Social Media ROI | Shuaism

Josh S Peters

Right now the camps seem to be polarized and split into two very outspoken groups. Social Media is a tool… that’s IT. It’s a very versatile and extremely powerful tool with an immense amount of potential I believe we’re only just beginning to tap into. Just like with any other tool or method.

ROI 161
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50+ ways to search Twitter | Shuaism

Josh S Peters

However, having the right tools sure helps a lot. Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media , twitter » 50+ ways to search Twitter 50+ ways to search Twitter Written on April 15, 2010 by Josh Peters in Social Media , twitter 15 Comments - Leave a comment!

Twitter 259
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Using Social Media in an Awareness Campaign | Shuaism

Josh S Peters

What ever level of awareness you’re trying to achieve social media is a powerful tool for that. Setting up your listening posts and building a solid foundation can be done for free to cheap (on the software side) using tools like Google Reader, Google Alerts, Yahoo Pipes, etc. Want people to talk about your brand at all?

Campaign 105
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50+ ways to search Twitter

Josh S Peters

However, having the right tools sure helps a lot. Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media , twitter » 50+ ways to search Twitter 50+ ways to search Twitter Written on April 15, 2010 by Josh Peters in Social Media , twitter 15 Comments - Leave a comment!

Twitter 100