Dave Fleet

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Sysomos Acquired By Marketwire

Dave Fleet

Note: CNW Group is a 76design client. Sysomos offers three core services: Sysomos MAP – a web-based, enterprise-level social media monitoring tool. Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. Jive Software. January 2010. February 2010.

Sysomos 334
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Time To Evolve How We Target Social Media?

Dave Fleet

There are more Facebook accounts for Canadians aged 25-34 (according to Facebook’s ad creation tool ) than there are Canadians in that age group. Let’s face it, most B2C clients are going to target people somewhere in the 18-55 age group. We need to reach our target market in the place they inhabit.

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A Closer Look At The New Radian6 Engagement Console Features

Dave Fleet

Today we’ll take a look at some additions rolled-out to their Engagement Console tool. When I first reviewed the Engagement Console earlier this year, it provided an excellent tool for engagement from an end-user perspective. Tags: monitoring social media monitoring tools Radian6. User roles and permissions. Shared macros.

Radian6 268
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Eight Tips for Scaling Social Customer Support

Dave Fleet

Social CRM is a buzz term right now, but even if you’re not ready to go to that extent, there are plenty of tools that let you view your past interactions with people online and begin to move in that direction. Structure for scale.

Tips 353
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When Agencies Can’t Be Transparent

Dave Fleet

Some utilize their agency as a partner; while others utilize their agency as a tool. All groups have opinions, regulations and people to answer to. The agency / client dynamic is one that varies, dependent on the brand. Agencies can be completely different than in-house PR. Think of your own Twitter stream.

Radian6 283
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Book Review: The Social Customer

Dave Fleet

Section Two walks through 23 use cases of social CRM (based on Altimeter’s 18 social CRM use cases , with a few extras thrown in), dividing them into six groups: Social Marketing. The Social Customer is divided into three sections: Section One takes the reader through an overview of the topic of social CRM. Social Sales. Social Support.

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Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Dave Fleet

In this piece, Brian Solis offers a counterpoint to Gladwell’s incessant focus on tools, and looks at the bigger picture. Following-up on my presentation on 20 social media trends for business in 2011, here are a few diverse predictions from an equally diverse group of interactive marketers: Ad prices increase.

Trends 258