Hootsuite

APRIL 12, 2021

It should include tactics that encourage your employees to share branded content to their social media profiles as well as tools that help you distribute content to your team and track performance. Send out an employee survey. Hootsuite surveyed employees and learned that different teams wanted different social resources.

Engagement 139

Engagement Social Media Strategy Tools 139

Adam Sherk

AUGUST 14, 2012

I spend a lot of time auditing websites which means I am regularly in the Google Webmaster Tools profiles for a variety of sites. The surveyed group includes the magazine sites in my Pinterest traffic survey plus quite a few more that we work with at Define Media Group.

Survey 166

Survey Sites Publishing NoFollow 166

Techipedia: Tamar Weinberg

APRIL 7, 2014

This rapidly evolving medium can be a powerful recruitment tool that can be used to: Target specific patient demographics. A new survey shows that the internet is edging out doctors as people’s primary source of information on clinical trials. Advanced campaign tracking tools make it much easier to identify issues and correct them.

Research 194

Research Pharmaceuticals Social Media Tools 194

Hootsuite

MAY 20, 2020

With the increased use of social tools for business communications, social media security is more important than ever. According to the latest EY Global Information Security Survey , 59% of organizations had a “material or significant incident” in the past 12 months. Learn more about how this works in the Tools section below.

Social Media 144

Social Media Tools Tips Policies 144

Mindjumpers

MAY 9, 2011

Tweet Keeping up their trend of constant innovation, Facebook launched their Questions tool in March, which we also wrote about on the blog. However, the new tool can also be very effective, when wanting to do some research among your fans. A simple, no cost option, is easy to implement, just involves a survey questionnaire.

Research 219

Research Questions Tools Facebook 219

Ignite Social Media

SEPTEMBER 16, 2021

In my experience, it helped brands understand the whys and hows of people using social media tools and networks. In early 2008, the team released a tool that allowed anyone to input ages, genders and/or countries of a particular target audience and get a sense of how many people fit into each rung on the ladder.

Survey 148

Survey MySpace Microsoft Social Media 148

Webbiquity SMM

MAY 10, 2016

Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network. Here are nine of the most popular tools for enhancing Facebook marketing efforts. Free tool that makes it simple to create powerful custom iframe tabs. 1) LikeAlyzer.

Tools 100

Tools Sample Samples Facebook 100

Keyhole.co

JANUARY 20, 2024

In fact, surveys show that the majority of Facebook users follow at least six brands. Create a separate Facebook group and community page Your first task is to set up your Facebook business page. Their Facebook group has 3.2 A Facebook group essentially becomes free advertising. And you could be one of these brands.

Small Business 100

Small Business Engagement Strategy Facebook 100

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. The survey shows 65% of marketers partner with influencers via giveaways.

Examples 126

Examples Influencer Campaign Marketing 126

Sprout Social

JANUARY 24, 2024

Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends. According to the survey, companies are focused on the following influencer-brand partnerships: giveaways, product collaborations and influencer-led advertisements.

Influencer 102

Influencer Brands Collaboration Authentication 102

Convince & Convert

OCTOBER 22, 2021

According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks.

Survey 123

Survey How To Education Hotels 123

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Sentiment 111

Sentiment Banking Patterns Hotels 111

Koka Sexton

JANUARY 9, 2023

From here, you can use analytics tools to identify patterns and trends that can inform your full funnel marketing strategies. Examples Research & Audience Segmentation: Analyzing customer feedback and surveys to gain insights into desired features and customer needs. Examples of data to collect for Marketing.

Patterns 98

Patterns Marketing Focus Group Survey 98

Webbiquity SMM

DECEMBER 6, 2022

” Onalytica’s research adds to that the somewhat remarkable finding that 100% of B2B marketers (at least in their survey) are creating content for LinkedIn. In what seems like a gap in the research, YouTube doesn’t appear on the list of the top seven B2B social media tools.

B2B 225

B2B Social Media Marketing Influencer 225

Socially Sorted

SEPTEMBER 23, 2016

Is it time to Survey your audience? In this post, I share 19 Ways to Survey Your Audience … so you can Crush it with Content that catches attention and converts! You forgot to survey your audience. So here are 21 Ways to Survey Your Audience. Survey Your Audience via Social Media. Meerkats by Shutterstock.

Survey 40

Survey Content FAQ Groups 40

Myrland Marketing

APRIL 18, 2013

The long-anticipated 2013 In-House Counsel Use of Social Media Survey conducted by Inside Counsel , Greentarget and Zeughauser Group was released today. In another blog post today, titled Summarized: The 2013 New Media Engagement Survey , I provided a quick overview of the survey. WHAT IS AN INVISIBLE USER?

Survey 74

Survey Social Media Wikipedia LinkedIn 74

Janet Fouts

SEPTEMBER 16, 2019

We’ve used a variety of research tools to understand the problem and the solution by gathering data based on our goals and the “answer” we want to hear that validates our own decisions, and the existence of the product. Data from research tools like these are particularly flawed. Why are consumers so unpredictable? Do we hate winning?

Strategy 111

Strategy Focus Group Sentiment Survey 111

Sprout Social

FEBRUARY 19, 2024

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business.

Strategy 104

Strategy Sentiment Patterns Marketing 104

Sprout Social

JULY 6, 2022

You probably collect survey data from your customers, monitor product reviews and conduct focus groups. When you put out a survey, you’re getting input from your current customers. Your customers might hold back on a survey that’s going directly to you, but on social media, they’re posting their thoughts as they come.

Social Media 115

Social Media Sentiment Survey Marketing 115

Ignite Social Media

JULY 10, 2019

Groups will be the New Facebook. Facebook is hoping that its emphasis on Groups will re-engage users. With the move towards private messaging, Facebook is refocusing their platform on Groups. Facebook will be showing more Group content in News Feeds (hinting at a probable algorithm tweak).

Trends 128

Trends Social Media Groups Groups 128

Sprout Social

JULY 22, 2021

Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout. We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Millennials (survey respondents ages 24-39).

Social Media 140

Social Media Survey Influencer Buy 140

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

MAY 23, 2023

When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy. To me, all AI is going to do—if you know how to use the tools right—is help you accelerate your work and decrease how long typical tasks take.” AI gets you the insights you need in seconds.

Team 134

Team Social Media Management Skills Trends 134

BeingOptimist

APRIL 25, 2023

In today’s digital age, the internet has become an indispensable tool for students to enhance their academic performance. Statista, in its recent survey, categorized the percentage of internet users in the United States in 2021 by educational level.

Study 40

Study Tips How To Collaboration 40

Idaconcpts

OCTOBER 18, 2014

The main types of qualitative research are focus groups (e.g. Qualitative marketing research stands out from quantitative marketing research in that data is gathered from a small group of respondents and that that data is not put through statistical analysis. Focus Groups. Mail-back Surveys. Phone Surveys.

Research 149

Research Focus Group Marketing Survey 149

Webbiquity SMM

JANUARY 24, 2011

Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Cool Social Media Tools. This tool makes unfollowing non-followers easy. A free tool for finding the relative influence of any Twitter user.

Tools 206

Tools Social Media Lithium Sysomos 206

SocMed Sean

JANUARY 21, 2019

Wikis, idea networks, blogs, and social Intranets are a great tools that can be used to encourage employees to share what they know. Explore whether it would be beneficial to offer monthly incentives to those employees that contribute the most valuable content using internal social media tools.

ROI 269

ROI Social Media CSR Knowledge Base 269

Janet Fouts

JULY 24, 2017

We’ve used a variety of research tools to understand the problem and the solution by gathering data based on our goals and the “answer” we want to hear that validates our own decisions and the existence of our product. Data from research tools like these are particularly flawed. Why are consumers so unpredictable? Do I hate winning?

Social Media 144

Social Media Focus Group Sentiment Analysis 144

Sprout Social

NOVEMBER 2, 2023

Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Don’t forget to integrate feedback mechanisms, such as customer surveys or user testing. Use surveys or feedback forms to ask customers how they felt during their experience. Actions highlight what people do at each stage.

Examples 103

Examples Template Templates How To 103

The Realtime Report

JUNE 15, 2021

Another way to utilize technology for improving customer support is to gather insights with tools such as Aceyus call center analytics software. You can tailor the survey questions to better match the data you gather. The simplest way to conduct a survey is to post a link on social media. Gather Customer Experience Insights.

Tips 103

Tips Survey FAQ Knowledge Base 103

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. Why this surge?

Patterns 120

Patterns Sentiment Analysis Proposal 120

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. Join Niche Groups. Enlarge your network by searching for and joining groups that are relevant to your business. You can try using influencer search tools like Grin to search for the ideal influencers in your industry.

B2B 217

B2B Brands LinkedIn Influencer 217

Sprout Social

FEBRUARY 8, 2021

Through collection methods like surveys and reviews, the data will then be analyzed and distributed to relevant departments. Others, like surveys and customer interviews, require a more active approach. The collection stage uses social listening , review sites and on-site survey cards. Customers aren’t on every platform.

Data 125

Data Survey How To Review 125

Sprout Social

FEBRUARY 15, 2024

Social listening tools like Sprout help brands surface the big issues, from customer service hold-ups to product defects and more. With the right tactics and tools, you can be on your way to capturing the hearts and clicks of your target audience. Use attention-grabbing content tailored for specific groups of your audience.

Engagement 105

Engagement Tips Loyalty Metrics 105

Koka Sexton

DECEMBER 26, 2022

This can be a valuable tool for marketers, as it can help them better target their audience, create more effective marketing messages, and gain customer loyalty. Marketers can use customer surveys, focus groups, and A/B testing to gain a better understanding of customer preferences.

Loyalty 81

Loyalty Marketing Focus Group Analysis 81

Social Media Strategies Summit

APRIL 22, 2019

The move to Private Groups. Groups took off in 2018 as a way for brands to connect directly with fans without the algorithm affecting their posts. They’ve been used not only as a quick feedback tool but also as to support engagement and build authentic conversations. TRUST will be a key issue for consumers.

Trends 143

Trends Social Media Instagram Influencer 143