Waxing UnLyrical
APRIL 12, 2011
The problem with surveying is that it, allegedly, takes too long. But I would argue that if you are clear about what your organization’s goals and objectives are, then you know exactly what you are looking for, and developing a survey with appropriate questions shouldn’t take as long as you might think.
Waxing UnLyrical
JUNE 12, 2018
This mobile-only group of users is forecasted to increase to 52 million people by 2021. While there’s still a lot of communication which happens through those devices, what’s on the rise are people who use their phones all the time, and exclusively, as their only resource to connect to the internet.
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Waxing UnLyrical
MARCH 22, 2011
Surveys [are] the best-known example. “Secondary research is the use, summary, or synthesis of existing research, e.g. using an existing survey or an article.&#. They use surveys to: Find out facts and things that can be quantified. Use conference calls for focus groups; it can be fairly inexpensive. What color?
Waxing UnLyrical
AUGUST 2, 2018
Create surveys. Create a group of “client insiders” to provide you with feedback on new products or services. You could break that group down in so many ways: moms, dads, gay couples, parents who adopt, Millennials, Gen X, etc. You can’t give people what they want unless you listen to them first. So, talk to your clients!
Waxing UnLyrical
NOVEMBER 7, 2014
If not, you can draft and field a perception survey, which you can ask your client to send to a specific group of recipients, asking them to complete it anonymously. Tip: Sometimes it is possible to cull this information from information available online, or from prior research the organization has fielded.
Waxing UnLyrical
JULY 30, 2015
A6 My least favorite IC measurement tactic: reader response surveys (which only measure what your readers think). Build your online reputation through LinkedIn networks and groups, meetups, and about.me. Bad objectives, wrong measurement. A6: Not measuring outcomes; measuring outputs such as clicks, likes, etc.
Waxing UnLyrical
JANUARY 26, 2020
Beyond short-sellers looking to profit, as the technologies become more ubiquitous, we are going to see some activist groups start to use deepfakes by putting company executives in compromising positions. I am shocked we haven’t seen this become more widespread already although MediaPost points out it currently costs businesses $17B.
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