Sherrilynne Starkie

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Top Five Social Media Must Knows: The new Google News

Sherrilynne Starkie

Facebook privacy: Survey suggests continuing US loyalty. The Reuters/Ipsos survey found no clear loss or gain in use since the recent privacy scandal. WhatsApp rolls out a new feature for group chats. WhatsApp has just announced “Restricted Groups”. May 09, 2018. May 09, 2018.

News 170
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Industry certification a must for social media career success

Sherrilynne Starkie

Consider the findings of a 2017 IPSOS survey carried out on behalf of eCampus Ontario, which identified four barriers to online learning success: Motivation : Around 37 percent of survey respondents said online education made them feel anxious. And yet others learn better in a group setting which is supportive and collaborative.

Industry 170
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Canada’s most trusted magazine

Sherrilynne Starkie

Canadian Living is the nation’s most-trusted magazine brand as voted a national survey of 17,000 shoppers. “Canadian Living has built that trust through authenticity, ingenuity, dedication to quality content and backing up what we say with what we do.” ” .

Badge 150
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Top five: holiday retail trends to the fore

Sherrilynne Starkie

Majority of holiday shoppers choose ‘blended retail’ A new NPD Group survey show that shoppers are looking for a blended retail experience this holiday season. This move allows Snap to extend its reach into users’ lives, and expand people’s use of augmented reality. — SS.

Retail 150
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Can Ottawa’s NBL franchise recover from a branding disaster?

Sherrilynne Starkie

“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”. In normal circumstances, several ideas for team names and logos would have been run by a few small groups of selected people in advance of any launch.

Sports 281
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JD Wetherspoon quits social media: a bad workman blames his tools

Sherrilynne Starkie

Often they have additional qualifications, certifications or designations from professional groups and associations such as the International Association of Business Communicators (IABC) , the Chartered Institute of Public Relations (CIPR) or the Chartered Institute of Marketing (CIM). Creating this takes special knowledge and talents.

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Measuring what matters in communications

Sherrilynne Starkie

A couple of weeks ago, IABC Ottawa asked me to facilitate a conversation of special interest group that is focused on major trends in communications measurement and social media evaluation. A had a group of about a dozen members came together for a very lively discussion. It was held at the head office of CIRA in Ottawa.

Policies 231