Janet Fouts

SEPTEMBER 16, 2019

Scraping the web, surveys, competitive research, all give us loads of data, but is it the right data, and how do we parse that data for the truth? Still, I will say that social media is ever so much better a resource than using focus group scenarios. because people know they are being watched in a focus group.

Strategy 111

Strategy Focus Group Sentiment Survey 111

Janet Fouts

JULY 24, 2017

Scraping the web, surveys, competitive research, all give us loads of data, but is it the right data, and how do we parse that data for the truth? To my mind, studying social media is ever so much better than using focus group scenarios. because people know they are being watched in a focus group.

Social Media 144

Social Media Focus Group Sentiment Analysis 144

Janet Fouts

DECEMBER 30, 2014

This data is based on surveys, but in my experience working with millennials they are a diverse group and generalizations don’t always fit. Of course older generations like Boomers have also adopted technology and social media to research before buying and that age group holds 3/4 of the nation’s wealth. Tweet this.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Janet Fouts

JUNE 15, 2017

Instead, after almost every session the participants broke out into small groups to discuss the topic of the panel and how we could apply it to our own businesses. The goal of this conference wasn’t just to listen to the speakers and absorb their wisdom by osmosis, though that certainly happened.

Forums 116

Forums Company Social Enterprise Training 116