Direct Marketing Observations

MARCH 16, 2015

Sure, they might have done the occasional test/focus group or survey but those were never a large enough sample size. For the longest time, companies just pushed out what they thought the customer needed and wanted. They didn’t really ask. You never really expected them to get back to you.

Compete 100

Compete Sample Samples Focus Group 100

Direct Marketing Observations

FEBRUARY 25, 2011

I know it’s based on The notion of group buying shares and likes and tweets but still…Can we be that precise on the value of a share or a tweet? I’m going to echo the question that was broached in the body of the survey results: “Why is the ad spend on social sites growing so rapidly, and will it continue?”

Facebook 178

Facebook Social Networking Widget Advertising 178

Direct Marketing Observations

APRIL 19, 2010

Your children hang out in communities, both online and offline, and all of those communities have their own sets of things to do, their own sub cultures and their own cliques; and within those groups there is as well, unwritten rules and what not. They can create a poll or survey. They can use a mobile device. They can rate someone.

Social Media 202

Social Media Social Networking Education Guidelines 202