Sherrilynne Starkie

MARCH 11, 2013

“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”. So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. It’s a tomahawk dunk.

Sports 281

Sports Brands Focus Group Microsoft 281

Sherrilynne Starkie

APRIL 13, 2013

Bytown Sports And Entertainment, the company behind Ottawa’s new NBL franchise, is proof that there is no such thing as bad publicity. The public outcry received massive media coverage across the Ottawa region and not just in the sports sections. One team; two launches; double the publicity both on and off the sports pages.

Sports 310

Sports Consultant Newsletter Team 310

Sherrilynne Starkie

AUGUST 20, 2012

It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. The idea was to restrict this skittish company’s FB presence to the secret group as proof of concept so the management team could get used to the idea of social media. Originally published January 12, 2011).

Groups 337

Groups Groups Sports Notification 337

Sherrilynne Starkie

DECEMBER 19, 2017

It means people can temporarily unfollow a person, Page or group for 30 days. Twitter is sporting some cool new 'threads'. Dec 17, 2017. Facebook now allows users to ‘hit the snooze button’. This is a risk for brands posting too often or posting boring or salesy content. Dec 17, 2017. New Twitter threads are here.

Microsoft 210

Microsoft Facebook Travel Sports 210