Jeff Esposito

AUGUST 1, 2011

So when I got an invitation from the Boston Red Sox to visit their home offices for a Twitter focus group, I could not have said yes quickly enough. The Sox’ social media team asked the focus group of their Twitter community what we liked, what we didn’t and what they could do better. We discussed the event that we had just attended.

Focus Group 43

Focus Group Groups Groups Social Media 43

Jeff Esposito

DECEMBER 15, 2010

Maybe I am just naïve or worked in sports for too long, but I firmly believe in the saying that you play for the name on the crest not the name on the back. Screw Your Brand – Now I am not sure if this is legal in the 50 states, but I will defer to the lawyers on the legality of it.

Meeting 32

Meeting Sports Fashion List 32

Jeff Esposito

AUGUST 31, 2011

Each Thursday, I will post my picks to this blog and to my ESPN group. If so, I invite you to join my ESPN group. This method may sound silly, but the numbers are just as good as picking a winner by which team has hotter cheerleaders right? Do you think that you can pick NFL winners better than going by the social buzz?

Metrics 39

Metrics Groups Groups Team 39

Jeff Esposito

JULY 21, 2010

This group would be the official welcoming committee for opposing players coming into the Q. link] Another group has formed “The Official Miami Boycott Bargain&# – a way to suppor the Cavs, support local businesses while at the same time pay no attention to LBJ when he returns. jeffespo I like the used gear one.

Jive 30

Jive Forums Committee Survey 30

Jeff Esposito

SEPTEMBER 8, 2011

Before I get into the results for this week, I would like to invite you to test your picks against the formula that I listed above in my ESPN group. *In the case of a tie, the winner is decided by the team with the larger difference between positive and negative mentions.

Lithium 43

Lithium Sentiment Team Conversation 43

Jeff Esposito

AUGUST 16, 2010

The outrage from the two groups stems from Target donating $150,000 to a business group backing Minnesota Republican gubernatorial candidate Tom Emmer. Politics is a dicey sport and for every good point for a politician, there are equally negative ones that can be found and exploited.

Issues 34

Issues Policies Reputation Insurance 34