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How to Create a Buyer Persona (Includes Free Persona Template)

Hootsuite

As a social marketer—or any marketer, for that matter—it’s easy to get lost in the details of tracking your latest engagement rates and campaigns. Bonus: Get the free template to easily craft a detailed profile of your ideal customer and/or target audience. Get the free template now! What is a buyer persona?

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How to Use Social Media in Healthcare: A Guide for Health Professionals

Hootsuite

Social media and healthcare are a powerful combination. Social networks have become an important health resource, and not just for millenials. Nearly 90% of older adults have used social media to seek and share health information. It can be hard to know how to navigate the challenges of social media in healthcare.

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Social Media is Driven by the Person, Not the Position

Social Media Strategery

It’s about the group of people who self-organize a Government 2.0 It’s about the IT specialist who starts an entire social network dedicated to Government 2.0 I respect your work and added blog to favorites [link] WiiBrew Cool looking blog, might I ask you what template you are using and how much it costs?

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5 actionable strategies for social media branding

Sprout Social

The addition of social media meant that companies now had another way to connect with their consumers. Brand consistency across all marketing touchpoints is a challenge for every company, let alone each social network. Create graphic templates for the same type of announcement (e.g.

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The ultimate guide to running a successful social media campaign

Sprout Social

There are three engagement metrics that are universal among the major social networks: Clicks: Users are only going to click on content that interests them. In the campaign visuals, the sports retailer featured 25 sets of bare breasts of all shapes and sizes to promote their new line of sports bras.

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The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them)

Buffer Social

For videos, you can pick from a story template or start from scratch. Templates are provided so that you don’t always have to start from scratch. For example, if you are making a video, here are the story templates you can choose from: Promote an idea. Tell what happened. Business/Finance. Computer/Communication.

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What is social media management? Everything you need to know

Sprout Social

Social media management is the art of growing online communities, nurturing relationships with customers, partners and stakeholders and offering your customers solutions to problems they didn’t know they had.”. Digital Content Manager and Administrator, Sports for Confidence CIC. Senior Social Media Manager, Chili Piper.