Mindjumpers

DECEMBER 28, 2010

We believe that this is due to the fact that it can be very inspiring for brands to see how others have obtained success in building a presence on social media, and thereby gain insight into how to do so themselves. How can we do something that will create value through social media?” Read Full Post ». Read Full Post ».

Social Media 218

Social Media Fashion Technorati Campaign 218

Mindjumpers

FEBRUARY 3, 2015

The launch comes in a time where the social platform has been struggling to keep up with Facebook-owned and video-enabled Instagram. A lot has changed since we wrote about video content in 2012, and today the format is integrated with the largest social platforms. Video is the new black . Marketing Predictions for 2015.

Groups 100

Groups Groups Features Video 100

Mindjumpers

NOVEMBER 23, 2012

They need to know what value they can provide for their target group (above and beyond the value offered via their brand or products) and implement a robust editorial process into their workflow.”. Not surprisingly, social network usage, e-commerce as well as social gaming is growing. What does this mean?

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Mindjumpers

SEPTEMBER 22, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Charity & Technology in the Online Universe How To Post Effectively on Facebook » In Time of Social Media Crisis – How Do You Respond? In particular when it triggers our feelings – love, aggression or maybe compassion.

Social Media 208

Social Media CSR Policies Disqus 208

Mindjumpers

FEBRUARY 2, 2011

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. Social media requires people and time. Their presence is monitored all day.

Airlines 232

Airlines Social Media Collaboration Travel 232

Mindjumpers

JANUARY 3, 2011

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. This post is not about movies but about “the loyalty&# of fans, followers and all those other labels we give to people on social media.

Loyalty 205

Loyalty Social Media Study Social Networking 205

Mindjumpers

SEPTEMBER 9, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation A seemingly minor aspect of the social media marketing plan is drafting a social media policy and training your employees.

Policies 186

Policies Education Social Media Marketing 186

Mindjumpers

NOVEMBER 20, 2012

This week, Group M Next shared a report called “Gaining an Edge: The Brand Impact of Facebook’s EdgeRank Algorithm Change” where Group M Next Predictive Insights team, together with the GroupM–owned social media and community activation agency M80, share results from an analysis, conducted across the Facebook pages of 25 brands.

Brands 244

Brands Social Graph Report Groups 244

Mindjumpers

FEBRUARY 6, 2013

A loss for the 49’ers, but a great win for social media – with an emphasis on Twitter. Last year, Facebook and Twitter shared a social media first place in terms of brand usage during the Super Bowl. This year, Twitter outran Facebook by miles in terms of brands mentioning the network in their campaigns.

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Statistics Analysis Groups Groups 227

Mindjumpers

AUGUST 3, 2012

Such platforms as Yammer, Chatter and Jive certainly look and feel similar to Facebook – with a news feed, groups, friends and status updates. This month, I surveyed end users to find out how they draw value from going social. Social enterprise vendors have invested heavily in social and adaptive intelligence.

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

Mindjumpers

OCTOBER 7, 2010

New Groups Now, we are actually going to have a kind of “Facebook within Facebook”. It has been made possible to create a group, invite friends to join and share updates, photos, videos, links, events etc. Within the group, it is also possible to make use of the feature “multi-chat”. Here, we will introduce each of them.

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Platform Facebook Applications Notification 185

Mindjumpers

MARCH 22, 2012

Tweet When working with social media, the prime challenge is to measure its value, through different parameters. Since customers engage with social media at a very nascent or initial stage of their purchase decision, it is difficult to quantify the value it drives to business, through the different channels as well as website.

Analytics 239

Analytics Report Google Disqus 239

Mindjumpers

AUGUST 19, 2010

How can we do something that will create value through social media?” Over time I have come up with the following 10 questions you should ask yourself before entering the landscape of social media – that’s my best advice. In general online is very transparent, be clear on your target group. What do we wish to gain?

Questions 254

Questions Company Nielsen Disqus 254

Mindjumpers

AUGUST 19, 2010

How can we do something that will create value through social media?” Over time I have come up with the following 10 questions you should ask yourself before entering the landscape of social media – that’s my best advice. In general online is very transparent, be clear on your target group. What do we wish to gain?

Questions 252

Questions Company Nielsen Disqus 252

Mindjumpers

JULY 27, 2010

The word ‘tribe’ itself connotes strong in-group ties, stable group belonging and group longevity (born an Apache die an Apache, once a Coca-Cola fan always a Coca-Cola fan). We need to take a closer look at social connectivity and group belonging from the perspective of the individual.

Engagement 198

Engagement Policies Groups Groups 198

Mindjumpers

JULY 30, 2010

Word-of-mouth has always existed, long before online media did. But with the arrival of digital channels and social media, word-of-mouth is increasingly used for marketing purposes. The desire for social acceptance and recognition People want to belong to their environment, on micro- and macro-levels.

Marketing 251

Marketing Nielsen Forums Groups 251

Mindjumpers

APRIL 19, 2013

Online social activity is making it easier for marketers to find their target group, and at the same time getting new and valuable insights about their audience. How to Reach Social Success with Contextual Marketing. 3 Ways To Great Social Content. Understand your audience.

Content 147

Content Authentication Communities Collaboration 147

Mindjumpers

SEPTEMBER 14, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Glympse: Location Service As a Utility The (R)evolution of Social Media Bloggers » How Users Engage With Advertising on Facebook Posted by Anne Herngaard Sep 14th, 2010 Tweet A recent study shows that advertising on the Facebook platform works.

Advertising 238

Advertising Engagement Facebook Study 238

Mindjumpers

MARCH 23, 2016

Of course, users tend to prefer what they’re used to on social networks and aren’t very welcoming to change , so this may pass. There are many visual-based brands that invest a great deal of money into Instagram to be able to reach a specific audience or age group. Simply put, like father, like son.

Feed 100

Feed Feedly Instagram News 100

Mindjumpers

JULY 8, 2010

2,500 people have registered directly from the site where the movie is shown and they reached a target group who is hard to get attention from; young metropolitans. As social media marketing often shows, it’s profitable to give to get. Isn’t it always like that? The first version is often the better one.

Flash Mob 183

Flash Mob Film Campaign Disqus 183

Mindjumpers

JULY 1, 2010

In defining a strategy the following elements can play a role: 1) Segmentation The various target groups are divided into segments. On top of that, everything has to be tracked and lead to more contact moments. The content must be relevant to your prospective clients and customers, taking their profile into account.

B2B 189

B2B Strategy Content Marketing 189

Mindjumpers

DECEMBER 3, 2010

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. Why You Need a Blog: Blogs Are The Websites of The Social Media World. You can connect with him on Twitter @Conversionation.

Content 213

Content Social Bookmarking Press Release Research 213

Mindjumpers

DECEMBER 12, 2012

Facebook is a “one size fits all social network” for much of the world. It does not matter what age or social background you have, you are on Facebook. The networks in China are much more fragmented. The users of the top social networks that I will present here, are more divided. Web-based social networks.

Social Networking 241

Social Networking Instant Messaging Nielsen Mobile 241

Mindjumpers

JUNE 16, 2014

Our industrial PhD Christopher Zimmerman has been attending this year’s European Conference of Information Systems (#ECIS2014) in search of freshly revealed research on social media, and in particular contributions to the emerging field of social business intelligence. Where’s Social Media Going in 2014?

Social Networking 166

Social Networking Conference Privacy Research 166

Mindjumpers

FEBRUARY 24, 2012

Tweet Using social media to bring business value is an obvious choice for many companies. But the benefits of using social media inside an organization still remains somewhat unexplored. The report includes more interesting insights on how enterprise social networking drive business value.

Social Networking 258

Social Networking Report ROI Software 258

Mindjumpers

AUGUST 9, 2012

But another thing that is just as essential to becoming a profitable social media success, is to understand the basic ground rules of partaking in social media: the users. Even though you’ve managed to put social media into your budget, you have not necessarily secured your brand’s social success.

Social Media 235

Social Media Loyalty Airlines Marketing 235

Mindjumpers

MAY 3, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Norway is one of the leading countries of social media usage.

Social Media 247

Social Media Airlines Statistics Social Networking 247

Mindjumpers

APRIL 25, 2012

SXSW is a sizzling hub for the rising stars of social media. Consequently, representing Mindjumpers at this year’s conference included meeting with a variety of these passionate and engaged newcomers in the social media ballgame (see my blog post on BigMarker.com , April 3 rd 2012). Mobilizing target networks online.

Mobile 259

Mobile Social Media Marketing Applications 259

Mindjumpers

OCTOBER 4, 2012

InSitesConsulting recently released a report of the status of social media in 2012 with more than 2.000 facts & figures about social media in 19 countries. See the full SlideShare report here: Social Media around the World 2012 by InSites Consulting. Implications.

Social Media 239

Social Media Collaboration Report Instagram 239

Mindjumpers

JANUARY 23, 2012

Tweet In January 2012, a report called ‘Global Social Media Adoption In 2011’ was published by Forrester. This report uses Forrester’s Social Technographics groupings to show how people around the world use social media. Regional social media adoption patterns: Here are some brief take-aways from the report.

Social Media 234

Social Media Patterns Statistics Report 234

Mindjumpers

SEPTEMBER 6, 2010

Follow George on Twitter @GeorgieC and catch her own social media thoughts at: What’s a Girl to Do? Building on my last blog post the Social Media Policy – not just for the big players I felt it was worth sharing some pointers on what should be included if you are drafting this document on behalf of your business or client.

Policies 235

Policies Social Media Guidelines Privacy 235

Mindjumpers

OCTOBER 6, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. Do you use social media and the proper tools to measure, engage and act? People use social media. They use them to share their views – word of mouth – and build personal networks. Blogs are hubs of social media marketing activities.

Social Media 243

Social Media Tools Marketing Forums 243

Mindjumpers

AUGUST 25, 2010

Follow George on Twitter @GeorgieC and catch her own social media thoughts at: What’s a Girl to Do? Building on my last blog post the Social Media Policy – not just for the big players I felt it was worth sharing some pointers on what should be included if you are drafting this document on behalf of your business or client.

Policies 230

Policies Social Media Guidelines Privacy 230

Mindjumpers

SEPTEMBER 10, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 5 Popular Posts About Social Media 3 Infographics on Why You Should Use Social Networks as Marketing Tools » 4 Ways Social Media Has Changed The Fashion Industry Posted by Sara Hansson Sep 10th, 2010 Tweet Fashion weeks have past by all over the world.

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Fashion Industry Social Media Blogger 251

Mindjumpers

NOVEMBER 22, 2012

Every week, we blog about how to optimize your brand’s social media presence, which tools to use and what the newest updates on the major social networks mean to your brand’s way of engaging with your target group. A CM needs to know your values, products and your social media strategy intimately.

Communities 274

Communities Groups Groups Social Networking 274

Mindjumpers

AUGUST 10, 2011

Tweet At Mindjumpers, we have just been informed about a great new non-profit organization, Give-a-Shit.org , which is about making people give a shit and support a good cause by using your social networks. As they say on their Facebook page: “ If individuals alone could change the world, what could groups of passionate people do?”.

Social Media 222

Social Media Campaign Organization Social Networking 222

Mindjumpers

OCTOBER 21, 2010

Tweet There are more than 500 million active users only on Facebook, which means there is no question that social media is a gateway to reach out to potential customers. Those targets groups you want to reach are out there. You can share your pray to different social media networks as Facebook, Twitter or to a blog.

Social Media 195

Social Media Technorati Communities RSS 195