Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Adam Cohen

JANUARY 13, 2015

If you aren’t infusing “why” people are using social media into your marketing segmentation model, you may be missing key ways to make digital marketing successful. Faced with new data about social media behaviors, marketers need to figure out how to integrate social media behaviors into those models.

Data 100

Data Flickr Statistics Survey 100

Adam Cohen

JANUARY 13, 2015

If you aren’t infusing “why” people are using social media into your marketing segmentation model, you may be missing key ways to make digital marketing successful. Faced with new data about social media behaviors, marketers need to figure out how to integrate social media behaviors into those models.

Data 100

Data Flickr Statistics Survey 100

Adam Cohen

APRIL 12, 2012

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. Similar to Google+’s Circles feature, companies are able to send targeted status updates to groups of followers of their choice. (Cross posted on the Fleishman-Hillard DNA blog ).

LinkedIn 239

LinkedIn Engagement Statistics Microsoft 239

Adam Cohen

APRIL 12, 2012

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. Similar to Google+’s Circles feature, companies are able to send targeted status updates to groups of followers of their choice. (Cross posted on the Fleishman-Hillard DNA blog ).

LinkedIn 100

LinkedIn Engagement Statistics Microsoft 100