Small Business Mavericks

OCTOBER 25, 2013

LinkedIn has become one of the most popular social media networks. Join and participate in groups – Join groups where members of your target market might be hanging out. If you are a freelance writer, don’t just go to writing groups where you’re more likely to encounter other writers.

LinkedIn 101

LinkedIn Social Networking Groups Groups 101

Small Business Mavericks

JUNE 17, 2013

The traffic is dwindling and your favorite social media website – the one you use for your business – decides to undertake a redesign. What if, during the redesign, Facebook takes away the ability to create groups and build pages? Social Media facebook LinkedIn Myspace' It’s all gone.

Data 101

Data MySpace LinkedIn Groups 101

Small Business Mavericks

OCTOBER 15, 2013

If you’re familiar with Klout, then you know they have a score that allegedly measures your social influence. You could call that social authority, but I wouldn’t claim that you can put a number on it. In a nutshell, social authority is your measure of influence in social media and beyond.

Klout 101

Klout Social Networking Influencer Social Media 101

Small Business Mavericks

JULY 21, 2011

Even if you don’t use Klout but are active in social media, you might have heard the term. But why does a social media marketer’s true reach often measure lower than their own follower count? The key to obtaining a high true reach metric is to be influential within an influential group.

Klout 161

Klout Metrics Social Media Activities 161

Small Business Mavericks

FEBRUARY 20, 2015

If your social media presence is nonexistent, then you really don’t have a very big group of people to see those campaigns. But here’s the thing: your customers are most likely on some type of social media channel and they know other people who would probably be interested in what you have to offer.

Paid Search 70

Paid Search Campaign Journal Advertising 70

Small Business Mavericks

JANUARY 12, 2015

Changing the frequency of a group digest can make life less hectic. We have talked about LinkedIn a lot in past blog posts because it currently is the best social media platform for business networking. Today, social media has brought us back to the place where the power of word-of-mouth marketing is rising once again.

LinkedIn 70

LinkedIn Journal Engineering Research 70

Small Business Mavericks

APRIL 9, 2012

There is a third group, and this is the group who will look at whether or not your content is good, great or ‘killer’ That group is made of your peers and those who have websites related to yours. This is the group that will, initially,’vote’ your site up by linking and using social bookmarking tools.

SEO 93

SEO Content Social Bookmarking Groups 93

Small Business Mavericks

APRIL 2, 2013

What it tells me is that hashtags are useful tools to promote brands on social media. Currently, Twitter, Instagram and Google+ are the only social media sites (that I know of) using hashtags. If you’re on social media, then I highly recommend using hashtags to promote your brand.

Hashtag 87

Hashtag Guidelines Social Media Brands 87

Small Business Mavericks

JULY 30, 2013

According to the authors of a new e-book titled “ Cracking The LinkedIn Sales Code ,” top LinkedIn sellers spend 6+ hours per week on the social network and are engaged with 30+ groups. Social Media LinkedIn online sales social networking social selling'

LinkedIn 105

LinkedIn Strategy Social Networking Statistics 105

Small Business Mavericks

DECEMBER 23, 2015

Social Media – This is an easy one. Everyone wants to join Facebook and LinkedIn to become a business professional with social influence. You can have a social media presence, but that doesn’t in and of itself translate into influence. That authority leads to great influence.

Influencer 70

Influencer SEO Forums ROI 70

Small Business Mavericks

FEBRUARY 6, 2012

However, it is often more beneficial to develop a sound relationship with a group of individuals. You may even add them to your social media accounts. In many cases, relationships are one sided – you’re doing all the helping, promoting their cause, even through social media. Relationships require work.

Reputation 110

Reputation Social Media Groups Groups 110

Small Business Mavericks

MAY 10, 2012

By including the hashtag for that chat group, people can follow the tweets, adding their own comments along the way. The easiest way to approach this issue is by considering what subject could be covered if you sat down in real life chat session with a group of people. These include TweetChat and TwitterFall.

Meeting 98

Meeting Twitter Small Business Hashtag 98

Small Business Mavericks

APRIL 3, 2011

PETA, the very visible animal rights group, has pulled its websites from GoDaddy as have several other animal rights groups and even many people who are not associated with animal rights. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks?

Small Business 105

Small Business Reputation Marketing Case Study 105

Small Business Mavericks

OCTOBER 6, 2011

On questions pertaining to doing business with a brand after being added to a loyalty program, the two groups compare on key questions like this: Question: Do business with a brand after receiving a reward? But when it comes to the question, “Would you promote products or brands through social media in exchange for rewards?”

Loyalty 105

Loyalty Survey Questions Brands 105

Small Business Mavericks

SEPTEMBER 18, 2014

They do use the internet, though, and most will shop online and use social media. Here are Schiff’s suggestions for engaging the group that has most of the money to spend: Understand that baby boomers are a diverse bunch and don’t expect to reach all of them with the same strategy.

Comparison 107

Comparison Buy Privacy Strategy 107

Small Business Mavericks

MAY 11, 2012

By including the hashtag for that chat group, people can follow the tweets, adding their own comments along the way. The easiest way to approach this issue is by considering what subject could be covered if you sat down in real life chat session with a group of people. These include TweetChat and TwitterFall.

Meeting 87

Meeting Twitter Small Business Hashtag 87

Small Business Mavericks

JUNE 26, 2014

Have you noticed how many times you, or someone in your group, uses their phone to find something nearby? The mom & pop store is a place where you know them and they know you…social media does that for you. Tara Banda makes some good points in the article SEO In The City: Tips Inspired by the City That Never Sleeps.

Mobile 96

Mobile Directory Marketing SEO 96

Small Business Mavericks

APRIL 18, 2012

When it comes to communicating regularly with customers, and potential customers, Facebook stands clearly above most other social media sites. While there is a lot of truth in the ‘horses for courses’ theory, Facebook does have social media’s biggest reach.

Tools 87

Tools Discount RSS YouTube 87

Small Business Mavericks

FEBRUARY 8, 2011

Social Media Rule #1: Don’t Post Too Frequently » Is AOL Moving Forward, Or Back? She will head up the Huffington Post Media Group, which will consist of all Huffington Post and AOL content. The big talk of the day is the AOL acquisition of Huffington Post. They purchased Huffington Post for $315 million.

Press Release 79

Press Release Case Study Small Business Adwords 79

Small Business Mavericks

MAY 9, 2012

Popular age groups, cities, and even the most popular week and the most visited week. Social media has made a lot of this knowledge easy to collect – you just need to review it and make some sense of it for your own business. Do any of these numbers give you any competitive advantage ?

Facebook 98

Facebook Analytics Issues Trends 98

Small Business Mavericks

MARCH 4, 2012

The use of robots.txt files can help, for example, can prevent search engines from spidering group data such your archives. Be social – they say that 50% of online shoppers are logged into Facebook whilst shopping. If that’s the case, then the inclusion of social media connect buttons makes sense.

SEO 98

SEO URL Issues Price 98

Small Business Mavericks

FEBRUARY 11, 2015

It’s meaningless flattery when you send out a form letter with positive adjectives cc’d to a big group of people. If your news item, or whatever it is, gets published by them, it’s a good idea to email a quick thanks and share it on your social media channels. Busy people want you to get to the point.

Small Business 70

Small Business Applications News Publishing 70

Small Business Mavericks

JANUARY 17, 2018

Social media is about sharing, and Facebook users are generous with the information they share about themselves. In fact, it might help you decide on a special offer just for this group of prospects. You’ll need to go much deeper into Facebook’s advertising platform to reach new prospects. Back for more.

Facebook 70

Facebook Advertising Features Activities 70

Small Business Mavericks

SEPTEMBER 23, 2011

Of all the demographic data provided by the poll numbers, the only group that is overwhelmingly for the changes are people working in the information technology sector. IT professionals are 57% in favor of the changes and 43% against. The rest of us, I guess, will just have to suck it up and drive on.

Facebook 130

Facebook Advertising Feed Feedly 130

Small Business Mavericks

MAY 4, 2015

Target Your Organic Posts — this makes sure your message is seen by the group you want to reach. Share Quote Photos — you know those pretty pictures with the inspiring words? Make some and see if your encouragement gets shared. Try Dark Posts — these don’t show up on your timeline but go out to a select audience.

Facebook 70

Facebook Patterns Journal Analytics 70

Small Business Mavericks

JUNE 3, 2014

A big thanks to the Greater Wayzata Area Chamber of Commerce for inviting me to speak to the Young Professionals Group last week about trends in social media, and using social media for business. One of my favorite parts was getting to bust a popular social media myth about using social media for business.

Social Media 150

Social Media Hashtag B2B Groups 150

Small Business Mavericks

MAY 14, 2012

For many, social media marketing is all about Tweeting and working on a Facebook page. Whilst those are two of the bigger players in social media, they are not always the best when it comes to delivering traffic. The key to success on Digg, (and like most social media sites), is befriend the right people.

Social Media 93

Social Media Digg StumbleUpon Twitter 93

Small Business Mavericks

JULY 14, 2014

These surveys are interesting looks at what Twitter users say about themselves and can help form strategies to reach the particular group you are hoping to connect with by using this form of social media. How have you used social media to connect with your customers? How Millennials Use Twitter. What about you?

Survey 93

Survey Study Eventful Social Media 93

Small Business Mavericks

JULY 23, 2014

If you can have a business blog that people read and comment on, you have a real-time focus group. If you are not counting comments as important data in social media marketing , you are missing something good. If you answer the comments quickly, a conversation happens. Blogging for Small Business blogging comments marketing'

Comments 93

Comments Focus Group Small Business Notification 93