Jeff Esposito

MAY 2, 2011

I am also a research junkie when it comes to the social space and like checking out reports even if it takes me a few months to clear the foot high stack of them sitting on my work desk. One paper that I recently read was Burson-Marsteller’ s The Global Social Media Check-up 2011. US companies average 5.3

Social Media 41

Social Media Sample Samples Survey 41

Jeff Esposito

SEPTEMBER 5, 2012

To kick off this year’s NFL season, I am going to continue with last year’s tradition of using social media to predict this year’s weekly winners ( click here for full methodology) against a group of friends who will use their own methodology to predict the weekly winners. Do you think you could pick ‘em better?

Social Media 42

Social Media Social CRM Groups Groups 42

Jeff Esposito

NOVEMBER 3, 2011

This year I decided to break away from that method and decided to make my weekly selections with social media buzz metrics using Lithium’s social media monitoring tool ( full metrics here ). Image - Chrysler-Group. Most years I pick on a combination of gut feeling and stats.

Social Media 34

Social Media Metrics Team Groups 34

Jeff Esposito

JUNE 20, 2011

This is post is part of the Institutionalizing Social Media series. In earlier posts from the Institutionalizing Social Media series, we focused on fundamentals, methods and reasons to take social media from a silo to a corporate-wide tool. Knowledge of the Business. Mission Control. Ability to Communicate.

Social Media 41

Social Media Crowdsourcing Team Project 41

Jeff Esposito

DECEMBER 1, 2010

Over the past few weeks, I have been noticing a good number of posts on social media that were either an attack on an industry pundit, so-called A-listers or just straight up self-loathing. After all the root of social media is social and many folks are all about making the web a more open place.

Social Media 30

Social Media Groups Groups Industry 30

Jeff Esposito

APRIL 17, 2012

It’s a response that all of us who engage in the social media space have probably heard at one time or another when we ask someone if they are on LinkedIn. Of all the social media platforms and/or networking sites that have enjoyed some semblance of longevity, LinkedIn is probably the most misunderstood and the most underutilized.

LinkedIn 51

LinkedIn Wikipedia Aggregator Groups 51

Jeff Esposito

JULY 11, 2012

Today, the group continues to impress me with their grasp of pop culture and social media as illustrated in the video below. I will not lie, if there was a social media dream job out there, one on Sesame Street’s team would be mine. Jim Henson & Co. This post contains video.

Education 43

Education Groups Groups Social Media 43

Jeff Esposito

FEBRUARY 27, 2013

While I believe that social media is a great platform for customer support, I think our current views of what is acceptable in terms of response time or expected quality of service for social Customer Relationship Management (CRM) is destined to fail. Therein lays the problem. My Klout or Kred score does not matter.

Social CRM 42

Social CRM Klout Case Study Social Media 42

Jeff Esposito

OCTOBER 22, 2012

When I started working on a plan for adding a group to work on social support, I did a lot of research. Pick up this book if: you are in support and want to add social. you think support has no hand in social media. you are an executive and are wondering who should be in on social media decisions.

Review 37

Review Video Team Groups 37

Jeff Esposito

JANUARY 8, 2014

The change triggered a lot of negative blog posts in the social media and community management communities. As someone who manages social media internally for a brand, my initial thought was, “Hey, this sucks.” What I wonder is why social media managers and agencies are now throwing up their hands.

Meme 54

Meme Real Estate MySpace Organization 54

Jeff Esposito

OCTOBER 15, 2012

As the group went around the table a lot of brands were thrown out there (Nike, Converse, Harley Davidson, and Dodge). On the social media side of things, Sesame Street is a company that I truly admire. Last week I attended an off-site meeting for work. When it came to me, I blurted out Sesame Street.

Brands 47

Brands Exercises Meeting Groups 47

Jeff Esposito

DECEMBER 3, 2012

A public outcry over the removal of Gilda Radner’s name from the iconic cancer support group has turned into a public relations and branding case study of ‘what not to do.’. A 20+ year PR veteran, she was named one of Twitters’ Top 75 Badass Females and Toronto’s Top 150 Social Media Influencers.

Case Study 54

Case Study Organization Reputation Communities 54

Jeff Esposito

FEBRUARY 6, 2013

The truth is that social media is constantly evolving and there are new networks that emerge that may be a great opportunity for your small business to get involved with. While I have never seen this done before, I think a small business owner could leverage Path for an exclusive club or discount group for their top 150 customers.

Small Business 54

Small Business Social Networking MySpace Discount 54

Jeff Esposito

OCTOBER 5, 2012

Klout & Hiring Social Media Talent – are you looking to use Klout for hiring someone? Is Facebook Sharing Updates From Secret Groups? Have an extra day off t o celebrate the dude who sailed the ocean blue? Have a good one and catch you next week – until then, check out this week’s edition of Five for Friday.

Travel 38

Travel Klout Privacy Groups 38

Jeff Esposito

OCTOBER 13, 2011

It will kill me to be away from Baby and Momma Espo for a week, but I am looking forward to chatting social media with folks across the pond. Florida State Players Vote to Ban Social Media – I really like this move by the players at FSU. How was your week? Any big weekend plans? Is it wrong? Everything has been done.

Google 31

Google Social Media Engineering Groups 31

Jeff Esposito

MAY 6, 2011

Authenticity, Transparency, & Hypocrisy: An Observation – One of the things that bugs me about many social media circles, pundits, blogs and conferences is that everyone is attracted to the shiny object. Hopefully that changes. This can be a network, app, phone, rising star or catch phrase.

Authentication 36

Authentication LinkedIn Conference Social Media 36

Jeff Esposito

SEPTEMBER 1, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Don’t burn bridges Written on September 1, 2010 by Espo in Company , social media I recently read a blog post from Dave Fleet that really put words to something that I had been pondering for a bit. The piece was entitled Are you creating social media scorched earth?

CoTweet 36

CoTweet CoTweet Press Release Company 36

Jeff Esposito

NOVEMBER 26, 2012

I like to consider myself pretty tech and social media savvy. I see this as a place to keep in touch with everyone and really dig the private groups feature. However, I have recently found myself pondering how many networks I could realistically handle on a personal basis. Foursquare – I love this network.

Social Networking 47

Social Networking Foursquare Privacy Travel 47

Jeff Esposito

SEPTEMBER 8, 2011

For this season, I decided to go against my gut and rely on the wisdom of the social web. Before I get into the results for this week, I would like to invite you to test your picks against the formula that I listed above in my ESPN group. Like many football fans, I enter pools to pick the winners of each game.

Lithium 43

Lithium Sentiment Team Conversation 43

Jeff Esposito

APRIL 22, 2012

Effective managers do not view their community as tied to a specific technology or network, but rather as a group of users who share principles and interests. This report offers insights and research from the group and sheds light onto the general health and status of the space.

Communities 51

Communities Report Embedding Education 51

Jeff Esposito

SEPTEMBER 24, 2010

The whole thing has been eye opening as I never realized how many grown men still shower with gym shorts on in a group shower – kind of odd to me. Social Media Use Growing Among Micro businesses – Now I am not going to sugar coat things – this is a story that I placed. How was all of your week?

Survey 23

Survey Groups Groups Price 23

Jeff Esposito

MARCH 25, 2015

When Jeff wasn’t officially the award-winning social media pro he is today. The social content hub. The hub’s Community features a catalog of Content Creators, Brands and Groups. I met the man behind this blog, Jeff Esposito, on Twitter. There, Jeff is known as @jeffespo. We’re known as @ News_Spark.

Content 20

Content Journal Publishing Metrics 20

Jeff Esposito

MARCH 25, 2015

When Jeff wasn’t officially the award-winning social media pro he is today. The social content hub. The hub’s Community features a catalog of Content Creators, Brands and Groups. I met the man behind this blog, Jeff Esposito, on Twitter. There, Jeff is known as @jeffespo. We’re known as @ News_Spark.

Content 20

Content Journal Publishing Metrics 20

Jeff Esposito

AUGUST 31, 2011

Each Thursday, I will post my picks to this blog and to my ESPN group. Do you think that you can pick NFL winners better than going by the social buzz? If so, I invite you to join my ESPN group. This method may sound silly, but the numbers are just as good as picking a winner by which team has hotter cheerleaders right?

Metrics 39

Metrics Groups Groups Team 39

Jeff Esposito

AUGUST 19, 2010

This post was mentioned on Twitter by jeffespo, Alltop Social Media. Alltop Social Media said: Things to do today [link] Social-Media.alltop [.] « Previous Post Next Post » [link] Tweets that mention Things to do today | Jeff Esposito’s Blog — Topsy.com [.] See ya later! Unported License.

Alltop 23

Alltop CoTweet CoTweet Creative Commons 23

Jeff Esposito

AUGUST 18, 2010

With that said there is one group that is ripe to set the standards for geolocation check-ins – non-profits. This post was mentioned on Twitter by jeffespo and jeffespo, Alltop Social Media. Alltop Social Media said: Can non-profits lead the way for mass-adoption or geolocation applications? Unported License.

Alltop 28

Alltop Foursquare Applications Retail 28

Jeff Esposito

OCTOBER 20, 2010

I wanted to share the top 5 things that I do to try to hang up: Leave your phone away when out of groups – restaurants, drinks, coffee, etc. Tags: Life Teresa Cantwell social media Disconnecting Guest Post RL Unplugging. I am currently going through this journey and teaching myself to hang up (when appropriate).

Smart Phone 32

Smart Phone Communities Tips Groups 32

Jeff Esposito

AUGUST 3, 2012

If your company has different groups of fans with separate messaging needs, you are in luck. Facebook to introduce additional targeting for page posts – have you ever wished that you could send a page update to a. subsection of your fan base? I know I have.

Guidelines 40

Guidelines Issues Groups Groups 40

Jeff Esposito

JUNE 8, 2011

This is post is part of the Institutionalizing Social Media series. What do piles of sand, rocks and mortar have in common with your social media plan? So after piloting with a few select internal partners, be ready for more groups to come to you asking how they can get on the social gravy train.

Social Media 45

Social Media Construction Training Meeting 45

Jeff Esposito

JULY 21, 2010

This group would be the official welcoming committee for opposing players coming into the Q. link] Another group has formed “The Official Miami Boycott Bargain&# – a way to suppor the Cavs, support local businesses while at the same time pay no attention to LBJ when he returns. Cartoon of the day Five for Friday 09.24.10

Jive 30

Jive Forums Committee Survey 30

Jeff Esposito

APRIL 1, 2013

So to me, community can happen anywhere from a corner sandlot to a Facebook group or weekly Twitter chat or Subreddit on kittens. I define community as a place where people with a shared interest or common goal corrugate and discuss it. Humans are a curious species that will find places to connect.

Communities 42

Communities Jive Lithium Repository 42

Jeff Esposito

DECEMBER 24, 2010

Twitter as a tool for relationship marketing – I saw this link in a Facebook group from Antonia Harler and wanted to check it out as it was a glimpse into a thesis for her university studies. While the post just scratches the surface of the data, I am hooked and would like to see more.

Statistics 29

Statistics Study Groups Groups 29

Jeff Esposito

MAY 16, 2011

This is post is part of the Institutionalizing Social Media series. More often than not, social media within companies both large and small is run by a designated team or person. Creating a social media program is kind of like birthing a child and watching it mature into something to be proud of.

Education 44

Education Team Social Media Project 44

Jeff Esposito

NOVEMBER 14, 2011

Both of these groups are wrong. Sure Google+ has some social components, but it is far from a social network, rather it’s a means to make search smarter. In case you haven’t heard, Google has launched a new network for its users, Google+. Some are calling it a Facebook killer , while others are calling it dead.

Google 51

Google YouTube Social Networking Conference 51

Jeff Esposito

MAY 24, 2013

A Groupon Alternative Aims to Offer Small Businesses a Better Deal – this is a cool article for small business owners for when it comes to group-buying sales. Fear and Loathing in the Social Media Space: An Observation – I love this post from by NY-turned Miami bro Dan Perez.

Small Business 43

Small Business Blogger Buy Trends 43

Jeff Esposito

AUGUST 16, 2010

The outrage from the two groups stems from Target donating $150,000 to a business group backing Minnesota Republican gubernatorial candidate Tom Emmer. Now before reading on please note that I am talking PR strategies, not politics. If you cannot separate the two, please check out some other blog posts or comics or check back tomorrow.

Issues 34

Issues Policies Reputation Insurance 34

Jeff Esposito

SEPTEMBER 10, 2012

Her speech electrified social media platforms in ways I’ve rarely seen. They’re for anyone who has to stand in front a group of people and get their point across. When you stand before a group of people and you’ve yet to speak one word, what are people thinking? Just ask Michelle Obama. No, really. I’m not kidding.

Groups 46

Groups Groups News Examples 46