Janet Fouts

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Social Media Listening – It’s About Emotions

Janet Fouts

Understanding how emotion comes into play in buying decisions can be extremely useful when listening on social media sites. Sentiment analysis may add some context, but in general, we are guessing when we build predictive models based on social media data sets. Listen to social. Listening mindfully.

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Hating on Social Media – #NOTOK

Janet Fouts

Recent activities in Charlottesville and Seattle have been widely reported in the media and particularly on social media. ” Not OK in our communities, on our streets, and not OK on social media. I am: Physically sick reading/hearing/watching the hate filled messages on social media.

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8 Ways to a Better Facebook Group

Janet Fouts

If you’ve decided to create one of the new Facebook groups and add your friends here are some tips to make it worthwhile for everyone. Creating the group is easy. I’m assuming you’ve seen the video by now, but if not here’s a link and some info on creating Facebook groups. Groups are not about you.

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How social media is like spaghetti sauce

Janet Fouts

At the end of the process he discovered that rather than a shapely bell curve, he had several clusters of information showing that Americans liked their sauce in 3 main groups; plain, spicy and chunky. Who knows, with a more mindful social approach maybe you’ll have a chunky sauce epiphany and change your entire industry!

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Facebook Adds Dropbox Integration for Groups

Janet Fouts

Back in May Facebook announced they were going to allow document uploads to Facebook groups to enable file sharing inside the groups.Athough it is a good idea in theory, in practice it’s clunky at best andhardtotrack changes if any collaboration goes on at all.

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Social Media is Not a Direct Sales Channel

Janet Fouts

In these days of social media they Google and search social networks to find out more about a prospect before they even call them. Good sales relationships are nurtured, and the beauty of social media is the ability to nurture many more leads in one day than you possibly could face to face.

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Social Media Efficiency

Janet Fouts

The number one question I get about social media is: “How can I do all this social media stuff and still get my work done?&#. I mean, OK, I confess I spend all day attached to social media like an IV but that’s my job. You need a social media efficiency strategy.