Direct Marketing Observations

JUNE 28, 2010

When customers and people are upset and have been wronged, they can take to social networks and the power of viral socialness and vent and complain and create momentum to make a difference and affect change. You never know when groups, large groups, will take to social networks, large social networks and complain about your company.

Groups 122

Groups Groups Policies System 122

Direct Marketing Observations

JUNE 15, 2010

I’ve been thinking a lot about how people use social networks and why. We have talked a lot about digital natives, immigrants, early adopters, lurkers and what not, but there is another group I’ve been tinkering with that I can easily add to the mix. They are flying blind into social media. The good news?

Types 143

Types Social Media Lurker Social Networking 143

Direct Marketing Observations

OCTOBER 5, 2011

I’m the biggest proponent of social media that you could possibly find but I am also the one that told my daughter that she doesn’t need Facebook. I also told a group of 400 parents and educators that anyone under the age of 16 doesn’t need to be on a social network. She’s 14. Why the flip-flop?

Social Media 152

Social Media Aggregator Loyalty Social Networking 152

Direct Marketing Observations

SEPTEMBER 29, 2015

About four years ago I wrote a post/checklist on what you should require when you hire your next social media rockstar. Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? Could you build a sound business strategy for a client around social media?

Social Media 100

Social Media Collaboration Team Resources 100

Direct Marketing Observations

JANUARY 19, 2010

Now, if you want to source some external help for social media, well that’s a different story. We hear how everyone is a social media expert whether they’re certified or self-proclaimed. For this, we bring in the creator of the Social Media RFP and top strategist Maggie Fox.

RFP 159

RFP RFI Social Media Proposal 159

Direct Marketing Observations

JANUARY 11, 2010

Everyone’s talking about integrating social media into our everyday business. Whether you have a small local business or are a global enterprise, everyone is interested in the best way to incorporate social media practices in some way to solve their business challenges. via hashtagsocialmedia.com.

Social Media 100

Social Media Compete Tweetdeck Small Business 100

Direct Marketing Observations

NOVEMBER 20, 2013

Case in point, this morning I came across an interview with Erich Joachimsthaler, a former Harvard professor, author of over 40 articles & two books on brand strategy and the CEO of Vivaldi Partners Group. I would say, it is impossible in today’s media cluttered environment, and consumers’ who tend to have ever shorter attention spans.

Loyalty 226

Loyalty B2B Metrics Curation 226

Direct Marketing Observations

JANUARY 14, 2010

Well here’s a list of a 101 social media websites. 4) The Social Media Group this past week rolled out the “ Social Media RFP , which is essentially a working document on what companies of all sizes should be looking for when hiring a social media consultant or firm.

RFP 218

RFP Bookmarklet One Spot Flickr 218

Direct Marketing Observations

APRIL 27, 2010

If you’re a social media consultant like Jay Baer , or a larger organization like Accenture for instance, one of the constant constants in social media is the amount of education required to get people all on the same page, before anything can really be accomplished. Social media validates my feelings and actions.

Social Networking 204

Social Networking Flash Mob Forums Communities 204

Direct Marketing Observations

JANUARY 31, 2024

If there was ever a direct call to action for all that we do in social media, particularly social media marketing in the biotech space, then that would be it. I don’t see a lot of “how-to-do” social media marketing articles that focus on the biotechnology industry, and there’s probably a good reason for that.

Industry 146

Industry Social Media Biotechnology Marketing 146

Direct Marketing Observations

SEPTEMBER 30, 2010

Recently I had the pleasure to do 2 things that I enjoyed tremendously: One, I got to participate in a podcast with Geoff Livingston and Toby Bloomberg on Social Media and the Enterprise and Two, I got to speak to a bunch of relative neophytes with regards to Social Media. Now back to the other group. Or reality?

Web 2.0 122

Web 2.0 B2B Social Media Groups 122

Direct Marketing Observations

MARCH 16, 2015

I’ll tell you what happened and it’s really pretty simple; and most of you will slough it off as yet another social media justification post, but it’s true. What happened is social media happened. Social gave the customer a voice they never had. They didn’t really ask.

Compete 100

Compete Sample Samples Focus Group 100

Direct Marketing Observations

JANUARY 7, 2010

In fact this exact discussion took place at Social South late in the Summer by a pretty smart group of folks worth following on Twitter. The group included Scott Schablow , Tom Martin , Jason Falls , David Griner , Beth Harte and myself. An understanding of social media. A deeper understanding of social media.

Skills 148

Skills Proposal SEO Groups 148

Direct Marketing Observations

FEBRUARY 23, 2010

This week’s discussion is around market segmentation and how social can change how we approach it. Market segmentation is more than what markers do with homogeneous products before deciding which actress to use in the commercial to best reach a desired consumer group. Q3) How are you segmenting your customers with Social Media?

Marketing 152

Marketing Price Wikipedia Groups 152

Direct Marketing Observations

JANUARY 28, 2016

We think the aforementioned groups share too much and have no concept of what should and shouldn’t be shared in social media , but I digress. At worst, it was awkward and uncomfortable. Funny thing, this was not a millennial nor a Gen C’er.

Forums 100

Forums Conference YouTube Groups 100

Direct Marketing Observations

FEBRUARY 15, 2012

The gist of the NY Times piece was that if we’re not careful we could spend so much time interacting with people on the Web that we could become a little socially deficient. Ironically, this week we held a social media tweetchat hosted by Jamie Sandford on how one cultivates relationships in a social world.

Hosting 181

Hosting Organization Groups Groups 181

Direct Marketing Observations

JUNE 21, 2010

Marc Meyer is the Director of Social Media and Search at Digital Response Marketing Group in Naples, Florida. Marc is also a featured writer and member of his favorite “go-to” site, Social Media Today. BrianSolis.com is among the world’s leading business and marketing online resources.

Twitter 148

Twitter Web 2.0 Small Business Startup 148

Direct Marketing Observations

AUGUST 16, 2010

As I was glancing at my other machine, I saw this post tweeted by Tom Cummings from Dachis Group- Social Media Middlemen: The Missing link between brands and Consumers. You don’t have to fully indoctrinate your employees into the world of social media, they just need to know enough to help customers and clients.

Brands 122

Brands Discount Organization Social Media 122

Direct Marketing Observations

DECEMBER 2, 2011

Guest Post from Chris Doster from Digital Response Marketing Group. So do I have all the answers for the fledgling social media marketer, of course not. I know enough to be dangerous in regards to “search and social”, but you all play a game I am not familiar with…. were just getting started.

Content 184

Content Banking Skills Software 184

Direct Marketing Observations

MARCH 4, 2010

I like this next site for a few reasons, not the least being that the it’s about support groups. I have said for quite some time now that eventually social media will become more about specific niche’s than it will be about melting pots and this site Daily Strength is about groups and communities.

Social Networking 177

Social Networking Exercises Sites iPhone 177

Direct Marketing Observations

FEBRUARY 25, 2011

I know it’s based on The notion of group buying shares and likes and tweets but still…Can we be that precise on the value of a share or a tweet? billion to advertise on social networking sites this year. Additionally, that growth in spending will bring social media ad dollars to 10.8% I don’t know.

Facebook 178

Facebook Social Networking Widget Advertising 178

Direct Marketing Observations

FEBRUARY 17, 2012

Brian Solis from Altimeter Group used the term empathetic business models in a recent blog post titled, A Critical Path for Customer Relevance, Part 1 , and though it sounds good and I would like for all businesses to “be” that in the end.

Buy 143

Buy Education Activities Groups 143

Direct Marketing Observations

MARCH 12, 2010

That’s all good, but I have more important things for you at the moment, and that’s a list of valuable social media links, posts and sites that will help you do what you do, better. 3) I came across this post of 35 Great Social Media Infographics and I like it for 2 reasons. I was taught well.

Sites 182

Sites Social CRM Social Media Proposal 182

Direct Marketing Observations

JANUARY 25, 2019

If you’re in the United States and you’re between the ages of 25 and 34, you’re wondering out loud the most, as this group has the most Facebook users at 50 million+. Regardless of your level of discontent, chances are you might be looking around and wondering out loud, is there something better?

Facebook 170

Facebook Social Networking MySpace Comparison 170