Webbiquity SMM

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How PR and Social Media Can Work Together

Webbiquity SMM

So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. But integrated properly, social media can help amplify PR efforts, and effective PR can help generate social media coverage.

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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

For both strategic and benchmarking purposes, create a spreadsheet listing your top competitors and, for each, showing: • Social features on their website (e.g. Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). Find relevant groups on Facebook and LinkedIn. Facebook / LinkedIn / Google Plus metrics (i.e.

Vocus 184
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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

Bookmark a site on a social bookmarking site where they can look it up later and where some of their contacts might discover it. Social Media Marketing (SMM) Supports SEO Efforts , especially Off Page SEO or Link Building. ” Leave a comment (or subscribe) to a blog about IT recruiting. It works the other way too.

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How Much of Your Traffic “Should” Come from Search?

Webbiquity SMM

Virtually all of the websites in the group saw an increase in the percentage of traffic driven by search in the first quarter of 2012 vs 1Q2011, indicating that b2b tech buyers are relying more on search. A final factor is social sharing.

SEO 188
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Three Overlooked Ways to Improve SEO Results

Webbiquity SMM

It’s easier to incorporate new keyword groups, naturally, in a blog post or series of posts than it is to rewrite sections of a corporate website. Social Media: while social media adoption is rapidly increasing, these efforts aren’t always coordinated with SEO or appreciated in terms of search benefits.

SEO 181
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Social Media Success Starts with Listening

Webbiquity SMM

Join the same LinkedIn groups. Tag them on social bookmarking sites. Listen to what they are saying before jumping in. Promote select influencers. Once you have an idea of who your true current or potential advocates may be, promote their content—whether it’s about you or just interesting industry news or commentary.

SM2 189
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How Much of Your Traffic “Should” Come from Search?

Webbiquity SMM

Virtually all of the websites in the group saw an increase in the percentage of traffic driven by search in the first quarter of 2012 vs 1Q2011, indicating that b2b tech buyers are relying more on search. A final factor is social sharing.

B2B 100